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学生对 University of Virginia 提供的 Artificial Intelligence in Marketing 的评价和反馈

4.6
322 个评分

课程概述

AI is everywhere! By harnessing the power of Artificial Intelligence, businesses and marketers have amazing growth potential, and the opportunities to enhance marketing with AI are always expanding. But how can businesses use AI tools to drive their success and gain sustainable competitive advantages? What are the challenges faced by businesses as they implement AI into their marketing strategies? In this course, developed at the Darden School of Business at the University of Virginia, and delivered by Professor of Business Administration Raj Venkatesan, you will explore an important frontier of digital transformation in marketing. You will examine three key forces that enable AI in marketing strategies - Algorithms, Networks, and Data - and gain a deeper understanding of how businesses in a wide variety of industries can get the most out of this exciting technology. You will see real world examples of successful companies like Ford, Netflix, and the Washington Post using AI to take on the competition in new and creative ways, and hear from experts about how AI is shaping the present and the future in their respective industries. You can learn more about Raj by following his posts on Twitter (@rajkumarvenk) and on LinkedIn: https://www.linkedin.com/in/education-marketing....

热门审阅

HP

Jun 7, 2021

Amazing content and superb delivery by Raj. This was my introductory course in AI and all the concepts were explained really well by Raj in easy to understand language. Thank you !

TP

Sep 8, 2024

It was a very insightful journey I had by taking this course. The content was to the point and I liked the part were it asked us to reflect on each lessons.

筛选依据:

76 - Artificial Intelligence in Marketing 的 98 个评论(共 98 个)

创建者 Kasun A

Jan 12, 2021

Great Course

创建者 Tai P

Apr 20, 2024

very good

创建者 Ibrahim B

Jun 25, 2025

Awesome

创建者 Md A A H

May 11, 2024

Great!

创建者 Neetal M

May 2, 2023

thanks

创建者 Tanvi M

Aug 23, 2024

good

创建者 Aber H

Dec 9, 2020

good

创建者 Moulay A E T

Jan 10, 2024

ok

创建者 Lahrenn B A

Apr 20, 2024

.

创建者 Andreas H

Dec 30, 2023

All in all, my expectation was fulfilled. However, not overfulfilled. The course refers to what we know about AI since 2015. I was expecting to learn much more about topical developments. Nonetheless it was very useful to face the connections of data, algorithms and networks in the marketing environment.

创建者 Slavica D

Jul 27, 2023

Enjoyed how interactive it is, with quizzes, questions to pose and think about, articles to read and assessments after each module keeps you engaged. If only some of the data tools for marketers could have been included, that would be a reason to score five.

创建者 Foivos A T

Dec 7, 2020

Very interesting course , learned about machine learning , AI & Data in marketing . Practical examples analyzed .

创建者 Suhas C G

May 22, 2021

really liked this course very much

创建者 Camila A R C

Oct 10, 2025

super aprendizaje

创建者 Methmina B

Sep 12, 2021

Very interesting

创建者 Marlen S

Mar 22, 2021

Difficult

创建者 Naga T

Sep 17, 2025

Good

创建者 Abhinav L

Jun 24, 2025

The instructor does not clearly explain what is a node company, on which you have to complete the written assignment. There is a module focusing on network effects or platforms, which is not directly related to AI in marketing. I only liked the first module which explained various types of machine learning algorithms.

创建者 Jefferson B

Jun 12, 2025

The content is outdated as AI integration such as autonomous cars have progressed beyond what is outlined in this module. For example. Waymo is integrated into Ubers system and has already been deployed in multiple US cities.

创建者 Marek M

Jun 20, 2025

Found this course a little too broad, a little dated, and a little too focused on specific cases vs. overall AI-forward marketing knowledge.

创建者 JAYA S P

May 30, 2024

it really enhance my knowledge

创建者 Marcos C

Aug 26, 2025

This is a very good class until you get to the very end where you have to wait for other students to rate your paper. This is ridiculous. Instead of passing a test to complete the class, you are at the mercy of others, hoping your paper will be chosen to be reviewed in order to achieve class completion, it seems incredibly random. I need a completion certificate in order to be refunded from my work, but now I have no idea when or if that might ever happen. This is the second Coursera class I've taken through work, but it's the first time I've run into this problem. I work for a government contractor, we have close to 1000 employees, and I can tell you on no uncertain terms I'll be telling our training team to steer our coworkers away from this site so they too don't run into this problem.

创建者 Votarikari H

Aug 6, 2025

very poor response and I have been waiting since many days for the certificate