I was able to learn the basic concepts of marketing with lots of examples. It was more conceptual than theoretical, which made it easier to relate the lessons with practical applications.

This introduction has given a very good overview of marketing and the key areas that affect a business' marketing, the aid of examples has helped to amplify my understanding of the topic.

Taught by the best faculty in the area, this course is appropriate for beginners. The videos are short and to the point. The quizzes help one reinforce the concepts learnt in the course.

Very useful and edifying course, it has helped me a lot to understand the new marketing paradigm and how to apply it to current business. Thank you very much Coursera and Wharton School!

Very well organized. The course cover almost all of the fundamental marketing concepts and beyond. By having more than one instructor, it create diversity of learning and more enjoyment.

Its my first in the field of commerce,marketing,sales etc. Although i am from a technical background this course was simple and understandable. I am very happy to attain such knowledge.

Very interesting course. It gives a baseline on the branding and modern marketing works. A little tough for me as a freshman in this area, but it did help me to understand the marketing.

Amazing course, learnt a lot about the market and the fundamentals behind it. Very easy to understand with the video as well as the transcripts available. Good foundation for beginners.

I loved the class, I'd be even willing to take more marketing courses from these instructors! I feel much more confident on marketing concepts and I plan to use them on my own projects.

I learnt so much in this course. Is my first time studying marketing and I wanted to start with an introduction, now I believe I can move forward. Thank you very much to the professors.

Great opportunity to get profound knowledge on various visionary marketing topics, branding and primary business assets. From my prospective will be useful in nearest future ) Thank you

This is really a fantastic course for me at the point of starting my own business. Many confusions coilling in my head have been solved, and I'm look forward to that keeping happening!

Simple yet effective in understanding the basic needs of the market around us in all fields. I am an Orthodontist, but this course has benefited me in many ways to enhance my practice.

This is an amazing adventure for me! The course content is so good, and I really hope that the professors can provide many more advanced online courses about marketing! Thank you all!

I enjoyed all the sessions of this course. The course was an eye opener on certain concepts and the concepts were easy to grasp. The professors were very practical relatable examples.

Um curso super fantástico. So para dizer que estou tão maravilhado com o curso pois, teve coisas no primeiro modulo que nenhuma faculdade aqui no Brasil me ensinou. Vale muito a pena

The course overall was good for me to grasp basic understanding of marketing, especially in a way that is different than normal textbook marketing course taught for freshmen students

Excellent course design, top-notch faculty and peer group made this interactive learning experience so useful. Kudos to the instructors for explaining concepts so swiftly and subtly.

i Highly appreciate and recommend my friends to try out this effective courses on coursera online.I Highly appreciate the coursera marketing course Team for the good work well done.

Great videos. Thank you for sharing. The free session is a little trouble as the QCM tests are offered but no way to submit freely so this is frustrating (this decrease the CLV...).

This course has a lot of good information and covers a lot of topics. They have a lot of important information in each video and a bunch of examples to help understand the concept.

Excellent course, I studied Business Administration in a University in Mexico and I learned more things in this course than in the 2 semesters I studied Marketing in my University.

Great content. Week 3 lecturer was very boring, and paired with tons of content it made that exam difficult. The best professor is Dr. Khan, very clear and very good lecture style!

Anyone interested in, or want to make a career in marketing should join this course. The professors are amazingly talented are masters of their domain knowledge.

Thank you Coursera!

Introduction to marketing by Wharton school is a highly enriched and illustrious course.It helped in building and understanding core concepts of marketing with real life examples.