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学生对 University of Pennsylvania 提供的 Introduction to Marketing 的评价和反馈

4.8
13,287 个评分

课程概述

Taught by three of Wharton's top faculty in the marketing department, consistently ranked as the #1 marketing department in the world, this course covers three core topics in customer loyalty: branding, customer centricity, and practical, go-to-market strategies. You’ll learn key principles in - Branding: brand equity is one of the key elements of keeping customers in a dynamic world in which new startups are emerging constantly. - Customer centricity: not synonymous with customer service, customer centricity starts with customer focus and need-gathering. - Go-to-market strategies: understand the drivers that influence customers and see how these are implemented prior to making an investment. Complete this course as part of Wharton's Business Foundations Specialization, and you'll have the opportunity to take the Capstone Project and prepare a strategic analysis and proposed solution to a real business challenge from Wharton-governed companies like Shazam and SnapDeal or to a challenge faced by your own company or organization. Wharton-trained staff will evaluate the top submissions, and leadership teams at Shazam and SnapDeal will review the highest scoring projects prepared for their companies....

热门审阅

MA

Mar 21, 2016

This course was excellent - the professors were incredible as well as the subject material. I felt I learned a comparable amount from this short MOOC vs what I learned in some of my MBA courses!Mike

AK

Dec 5, 2015

I am really enjoying this course and the lessons are easy to follow. The instructor gives great examples to sum up each lesson and her explanations really hone in on what marketing actually entails.

筛选依据:

451 - Introduction to Marketing 的 475 个评论(共 2,534 个)

创建者 william c b

Jun 15, 2019

Exceptional content broken down into simpler terms that are fairly easy to get with somebody who has business experience. A+ for sure. Thanks Coursera for the oppourtunity

创建者 Marion P

Feb 17, 2016

A true beginners' class, which is great. Professors are knowledgeable and keep you engaged. Content is clear, quizzes improved learning. Great course, highly recommend it.

创建者 Михайло М

Jul 3, 2022

Nice and really interesting course. Professors are doing their best to teach and give all needed information. I liked to listen and pass all exams really much. Thank you!

创建者 Joyce Z W

Jun 21, 2022

Very informative and engaging. Clear explanation and videos with good examples.

Would prefer a pdf of all the information slides, as snipping them for revision was messy.

创建者 Marcos B

Jul 15, 2021

One of the best teachers I've ever had. One of the courses with the most relevant content, and also one of the most difficult for me. But in the end, it was all worth it!

创建者 Farman A

May 8, 2020

highly recommended course..because of the faculty. coursera provides us a platform to upgrade skills.

thank you coursera, and wharton school of university of pennsylvania.

创建者 Akshay S

Feb 19, 2018

I love that the course was more than, just an INTRODUCTION. It inspired me to dig a little deeper, beyond the course material. More than definitely worth the time spent.

创建者 IVAN L

Dec 20, 2015

This is the Course that everyone interested in doing business should take irrespective of your background. I feel am ready to apply all that I have learnt in this Course

创建者 Kunal K

Oct 15, 2020

Coursera is one of the top most brand who provide online course and that certification of course which is done by Coursera is to much valuable when you sit in the MNCs

创建者 Yuqi L

Apr 13, 2020

I love this class! It is very insightful and helps me better understand marketing. It would be more convenient if the slides of the class are available on the Internet.

创建者 Olga S

Mar 26, 2020

Working in marketing industry letting me get down to the basics and theories which would be useful for sure for me at work. Highly recommend for any marketing employee.

创建者 Hassan S A

Jul 25, 2016

Personally it was a very interesting course with a lot to learn about marketing and one step to widen my understanding and knowledge about how business is being handled

创建者 Frank L

Oct 22, 2020

A very well balanced introduction to many relevant theoretical and practical concepts. Full of examples and transferable knowledge that can be used in ones daily work.

创建者 Anand D

Apr 28, 2020

This course helped to think, correct my perspectives and rethink the approaches towards understanding the markets : theoretically by case-studies and uniques examples.

创建者 Aniruddh K

Apr 19, 2020

Really a good course for beginners who are looking for marketing career prospects/MBA. Covers basics and somewhat introduction to what to expect from a marketing role.

创建者 Xavier N

Jan 12, 2018

A very good introduction! It presents a number of interesting concepts that you can later delve into. Branding and Customer Centricity were really interesting to me.

创建者 Chirag B

Jul 19, 2017

This course increased the passion towards the subject. Detailed explanation and taking examples in each and every scenario made me understood the concepts very easily.

创建者 Asher

Jan 3, 2016

Great lecturers and decent use of technology to give the lectures a more contemporary delivery style than other online courses I've seen. Very interesting content too.

创建者 Pragya S M

Dec 21, 2024

Wonderful course for a beginner to understand the basics of marketing and get started with some really intriguing insights on branding and go to marketing strategies.

创建者 Yasir I S

Nov 30, 2021

Absolutely amazing course, I have learned so much, this course helped me position myself in a more structured and informed way. Very grateful that I took this course.

创建者 Rohit S

Jul 7, 2021

Thank you for this great and insightful course. all professors have explained the concepts so well with great examples which helps you to better understand marketing.

创建者 Gautam A K

Feb 3, 2020

Introduction to Marketing is a good course to get some insight on Marketing and to gain basic knowledge on branding, customer centricity, and go-to-market strategies.

创建者 Daniel M

Jan 5, 2018

Excellent course! The team provided relevant practical concepts on a full range of marketing concepts from pricing to maximizing lifetime customer value. Well done.