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学生对 University of Pennsylvania 提供的 Introduction to Marketing 的评价和反馈

4.8
13,322 个评分

课程概述

Taught by three of Wharton's top faculty in the marketing department, consistently ranked as the #1 marketing department in the world, this course covers three core topics in customer loyalty: branding, customer centricity, and practical, go-to-market strategies. You’ll learn key principles in - Branding: brand equity is one of the key elements of keeping customers in a dynamic world in which new startups are emerging constantly. - Customer centricity: not synonymous with customer service, customer centricity starts with customer focus and need-gathering. - Go-to-market strategies: understand the drivers that influence customers and see how these are implemented prior to making an investment. Complete this course as part of Wharton's Business Foundations Specialization, and you'll have the opportunity to take the Capstone Project and prepare a strategic analysis and proposed solution to a real business challenge from Wharton-governed companies like Shazam and SnapDeal or to a challenge faced by your own company or organization. Wharton-trained staff will evaluate the top submissions, and leadership teams at Shazam and SnapDeal will review the highest scoring projects prepared for their companies....

热门审阅

MA

Mar 21, 2016

This course was excellent - the professors were incredible as well as the subject material. I felt I learned a comparable amount from this short MOOC vs what I learned in some of my MBA courses!Mike

AK

Jul 17, 2016

Profoundly insightful about the Marketing process. I developed a deep respect for the esteemed panel of Professors and their simple approach to explaining and applying complex Marketing concepts.

筛选依据:

501 - Introduction to Marketing 的 525 个评论(共 2,534 个)

创建者 Luke G

Aug 17, 2023

Amazing course! It's amazing how much you can learn in an introductory course such as this one. Videos are short, simple and to the point. Would %1000 recommend

创建者 Aryan J

Jun 7, 2020

Practical knowledge, theories and amazing real world examples. Spot on!! A total blend of amazing mentors with detailed lectures on marketing. Totally loved it.

创建者 Luciano P G

Nov 6, 2018

Very good course, with a overall view of the main marketing principles, furthermore. the lectures are very didactic and organized, making it easy to understand.

创建者 Fridgeir E

Aug 18, 2018

I really enjoyed these video session and reading material.

i would liked to have links to the videos in the text unter the video and get copy of the slides used.

创建者 Mohit K

Aug 4, 2021

I really enjoyed studying with Wharton professors . The videos were easy to understand and the examples used were very useful and easy to understand. Thank you

创建者 Amy T Z

Feb 6, 2020

Working as a graphic designer for 20 years and partnering with marketing teams, I found that this course gave me greater insight into what goes into marketing.

创建者 Sagar B

Jul 14, 2019

The course was good ,it was useful in undestanding the depths of the marketing ,how marketing takes place insights into the the marketing, exceution & brand .

创建者 Niels3030

Aug 6, 2018

This was comprehensive, taught by the best, and now I want more. Thanks everybody for helping me get to this point. Going up levels is life always feels great!

创建者 Salman N

Aug 22, 2016

This is an amazing course due to two reasons. It starts from basics with real life examples and teaches both traditional and latest methodologies of Marketing!

创建者 Adeyemi L

Apr 24, 2020

The knowledge transfer was simply exceptional. The Professors had a deep understanding of the subject matter and were able to seamlessly communicate it to me.

创建者 David G

May 20, 2018

Very insightful, relevant, and useful in real-life application and project execution. Looking forward to the other courses in the Business Foundations module.

创建者 Siddharth J

May 16, 2018

I would like to thank the faculties who conducted this short term course. This gave me an idea and understanding about marketing behavior and customer values.

创建者 Maia S

Aug 21, 2020

excellent. I feel humbled to have learnt a lot from Wharton professors who have explained marketing in a way much simplified, and practical manner. Thank you

创建者 Joelishia B

May 1, 2020

Amazing professors with great content. Wish the third module was a little shorter or at least did the comprehension checks throughout like the other modules.

创建者 Austin O

May 3, 2019

This course was amazing. As an undergraduate with limited experience in marketing, this course exposed me and gave me an in-depth understanding of marketing.

创建者 Elham G T

Aug 8, 2016

Thank you very much.

I learn many useful thing from this course and I hope be able to pass the other courses of this type.

best regards,

Elham Ghorbani Totkaleh

创建者 Jeffrey H

Feb 28, 2016

Opened my eyes to the breadth and depth of marketing. The three professors who lecture explain topics clearly and are obviously knowledgeable in their field.

创建者 Robert A

Feb 28, 2016

Great intro course - I came away with a better baseline understanding of marketing concepts, and a desire to learn more and apply them to my daily work life!

创建者 Sayantan D

Dec 24, 2015

The course is very educational and the professors pedagogy is beyond review. Very practical and helpful for my understanding. Thank you Coursera and Wharton.

创建者 ANDREA T P

Nov 3, 2021

Magnific course, with technical content very rich in information and wonderful teachers who are great reference in the field in the market. Simply the best!

创建者 Kianti S

Jul 7, 2020

Informative and up-to-date ideas of marketing not just showcase through theories and concepts but also through real-life occurrences of different companies.

创建者 Serge B

Jun 3, 2020

The course provides valuable insights about marketing as well as necessary knowledge and strategies in order to succeed On the very competitive market place

创建者 Diana K

Aug 20, 2018

These are up to date techniques and concept, bearing in mind technological and research developments. A quick way to acquaint oneself with marketing basics.

创建者 Hugo D I

Jun 21, 2017

Genial! Realmente todo el contenido se encuentra óptimamente organizado y puntual. Toca temas vitales del marketing. Totalmente recomendado.

Coursera rules!

创建者 Dharini B

Jun 15, 2017

Its an amazing course to provide an insight into the marketing world. Absolutely loved it! Thanks University of Pennsylvania and Wharton School of Business!