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学生对 University of Pennsylvania 提供的 Introduction to Marketing 的评价和反馈

4.8
13,326 个评分

课程概述

Taught by three of Wharton's top faculty in the marketing department, consistently ranked as the #1 marketing department in the world, this course covers three core topics in customer loyalty: branding, customer centricity, and practical, go-to-market strategies. You’ll learn key principles in - Branding: brand equity is one of the key elements of keeping customers in a dynamic world in which new startups are emerging constantly. - Customer centricity: not synonymous with customer service, customer centricity starts with customer focus and need-gathering. - Go-to-market strategies: understand the drivers that influence customers and see how these are implemented prior to making an investment. Complete this course as part of Wharton's Business Foundations Specialization, and you'll have the opportunity to take the Capstone Project and prepare a strategic analysis and proposed solution to a real business challenge from Wharton-governed companies like Shazam and SnapDeal or to a challenge faced by your own company or organization. Wharton-trained staff will evaluate the top submissions, and leadership teams at Shazam and SnapDeal will review the highest scoring projects prepared for their companies....

热门审阅

MA

Mar 21, 2016

This course was excellent - the professors were incredible as well as the subject material. I felt I learned a comparable amount from this short MOOC vs what I learned in some of my MBA courses!Mike

LD

Mar 12, 2017

I enjoyed this introduction to Marketing. The course medium is very entertaining and captured my attention. The professors gave a lot of real life examples of all the concepts they introduced.

筛选依据:

901 - Introduction to Marketing 的 925 个评论(共 2,534 个)

创建者 SURAJ J

Jul 11, 2020

Amazingly taught with examples, content was engaging and instructors explained it very well.

创建者 Gia T

Jun 19, 2020

Quality, compressed learning of key marketing concepts by the best instructors in the field.

创建者 Andres R

May 27, 2020

Really great refresher that touched on topics I never had the opportunity to explore before.

创建者 Bao N

May 12, 2020

For a person who nerver touch Marketing before, this course is a 5 star learning experience.

创建者 Le T G H

Apr 23, 2020

This course if very informative, it helps me a lot. I have fills all of my needed knowledge.

创建者 Meet S

Apr 16, 2020

it was very insightful. The course was well designed and lectures were delivered seamlessly.

创建者 Yuvraj S D

Apr 7, 2020

A really informative course especially if you are a beginner.You can definitely learn a lot.

创建者 jai g

Jan 23, 2019

Awesome learning experience of Marketing......Great understanding made by faculty members...

创建者 Naomi W

Jun 13, 2018

Really informative lectures, I enjoy the ones in which you answer questions as you go along.

创建者 ARIFUL I

Apr 30, 2023

I really loved this course it give me those insight that will stay with me rest of my life.

创建者 Diệp V

Sep 20, 2021

The lessons are really succinct, bring a lot of meaningful knowledge. I love this course!!!

创建者 Deleted A

Aug 19, 2021

The best online course I came across, very professional and dedicated teachers. Thank you.

创建者 Shardul C

Apr 19, 2021

Detailed explanations on finer aspects of effective marketing by all professors. Thank You.

创建者 Kishore J

Feb 23, 2021

Amazing course! Well taught. Even a total noob should be able to grasp the concepts easily.

创建者 Kathleen

Oct 2, 2019

Changed my whole view and perception on consumerism. Great speakers with great information!

创建者 Rajeev B

Aug 2, 2019

Amazing course with some awesome research insights and the professors too are really great.

创建者 Kyle C

Jun 26, 2017

very good information and the videos were excellent. I can't wait to start the next course.

创建者 지수 김

May 22, 2020

It was truly helpful.

Great guidelines and examples.

I'm now eager to learn the next course!

创建者 Charlene S

Oct 16, 2019

Great class, well thought out curriculum and intelligent teacher. I learned a great deal.

创建者 Pranay C

Dec 14, 2018

Must take course for anyone and everyone who even have slightest of interest in marketing.

创建者 xue l

Nov 14, 2018

thanks , really need this foundamental knowledge before I can understand my SHUMBA course.

创建者 AJ M

May 16, 2018

Great class for people who know a little bit but not enough or any at all about marketing.

创建者 Carlin H

Aug 10, 2017

Good material. The information and what you learn about customer centricity is invaluable.

创建者 Yoav F

May 31, 2020

Highly interesting, great content and lectures. Happy I spent my time taking this course.

创建者 Sheila B

Jan 22, 2020

Useful and interesting. Professors are clear and give great examples to explain concepts.