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学生对 University of Pennsylvania 提供的 Introduction to Marketing 的评价和反馈

4.8
13,322 个评分

课程概述

Taught by three of Wharton's top faculty in the marketing department, consistently ranked as the #1 marketing department in the world, this course covers three core topics in customer loyalty: branding, customer centricity, and practical, go-to-market strategies. You’ll learn key principles in - Branding: brand equity is one of the key elements of keeping customers in a dynamic world in which new startups are emerging constantly. - Customer centricity: not synonymous with customer service, customer centricity starts with customer focus and need-gathering. - Go-to-market strategies: understand the drivers that influence customers and see how these are implemented prior to making an investment. Complete this course as part of Wharton's Business Foundations Specialization, and you'll have the opportunity to take the Capstone Project and prepare a strategic analysis and proposed solution to a real business challenge from Wharton-governed companies like Shazam and SnapDeal or to a challenge faced by your own company or organization. Wharton-trained staff will evaluate the top submissions, and leadership teams at Shazam and SnapDeal will review the highest scoring projects prepared for their companies....

热门审阅

MA

Mar 21, 2016

This course was excellent - the professors were incredible as well as the subject material. I felt I learned a comparable amount from this short MOOC vs what I learned in some of my MBA courses!Mike

AK

Dec 5, 2015

I am really enjoying this course and the lessons are easy to follow. The instructor gives great examples to sum up each lesson and her explanations really hone in on what marketing actually entails.

筛选依据:

876 - Introduction to Marketing 的 900 个评论(共 2,534 个)

创建者 Apurva B

Jul 16, 2020

Very nicely explained all the concepts. A great way of learning with all the practical examples.

创建者 Susan D

Mar 3, 2017

A great overview with new terminology that I knew in practice but not theory - that was a first!

创建者 April R

Aug 26, 2021

Great Course with a lot of information that I can apply to helping a struggling local business!

创建者 Samarth J

May 20, 2020

This course was very comprehensive for a beginner course, even though it was just 4 weeks long.

创建者 Busayamas y

May 14, 2020

I can say that this course is very good even if you don't know anything about marketing before!

创建者 Bhaargavi A

Apr 29, 2020

The Perfect course for a beginner. Loved how the teachers explain with examples from real world

创建者 HIMANSHU J

Feb 19, 2020

Really Nice coverage of relevant topics. Refreshed my MBA Studies undertaken three decades ago.

创建者 Sunderam T

Dec 6, 2016

This is my first course and its awesome learning experience. Better than i thought it would be.

创建者 Daniel F

Mar 29, 2016

Excellent Course!!! Highly recommended to anyone who wants to know the essentials to Marketing

创建者 Mansingh N

Jan 14, 2016

Simple but powerful concepts of Marketing. Wish every Management Institutes had such faculties.

创建者 Jibran J

Jul 29, 2025

Hi. First of all Thank you so much . Very informative course and knowledge and career growth .

创建者 Jojo A

Oct 20, 2022

Good course. There are many things other than the fundamental marketing course in my country.

创建者 Arielle H

Apr 16, 2022

I am so grateful for the opportunity to take this course and amazed by how much I am learning.

创建者 Rahul P

Apr 14, 2020

Highly informative course which helps in building strong foundation in the field of marketing.

创建者 Patrick

Mar 10, 2020

Much more detail than other courses I took on Coursera. Takes longer to complete but worth it.

创建者 ARVIND S

Jul 27, 2018

Very useful course regarding marketing fundas. Fluently and imaginatively taught.

Thanks.

Arvind

创建者 ARK

May 21, 2018

A must for anyone looking to get a feel for what the field of Marketing entails. Well taught !

创建者 Shimshon K

Jun 25, 2017

I found the course very educational and informative. The teachers were all extremely engaging.

创建者 Mostafa S

Jan 24, 2023

it really introduced me to new concepts I had no clue about. can't wait to start the next one

创建者 Geyse M d S

Jul 5, 2020

The classes were very instructive in a clear way, easy to understand even difficult subjects.

创建者 Ryan B

Jun 26, 2020

Informative. Enjoyed three different professors with different backgrounds and perspectives.

创建者 Shilpa T

Apr 23, 2018

Crisp and up to the mark content. All the three professors do not let the course feel boring.

创建者 Benjamin M B

Sep 19, 2017

Engaging teachers delivering useful information - I thoroughly enjoyed the course. Thank you.

创建者 Aisam Z

Oct 9, 2021

Its a very great opportunity for those who want deep understanding into the marketing world.

创建者 Ali a s e

Feb 10, 2021

Great course and the instructors are absolutely the best instructors i have ever listened to