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学生对 University of Pennsylvania 提供的 Introduction to Marketing 的评价和反馈

4.8
13,322 个评分

课程概述

Taught by three of Wharton's top faculty in the marketing department, consistently ranked as the #1 marketing department in the world, this course covers three core topics in customer loyalty: branding, customer centricity, and practical, go-to-market strategies. You’ll learn key principles in - Branding: brand equity is one of the key elements of keeping customers in a dynamic world in which new startups are emerging constantly. - Customer centricity: not synonymous with customer service, customer centricity starts with customer focus and need-gathering. - Go-to-market strategies: understand the drivers that influence customers and see how these are implemented prior to making an investment. Complete this course as part of Wharton's Business Foundations Specialization, and you'll have the opportunity to take the Capstone Project and prepare a strategic analysis and proposed solution to a real business challenge from Wharton-governed companies like Shazam and SnapDeal or to a challenge faced by your own company or organization. Wharton-trained staff will evaluate the top submissions, and leadership teams at Shazam and SnapDeal will review the highest scoring projects prepared for their companies....

热门审阅

MA

Mar 21, 2016

This course was excellent - the professors were incredible as well as the subject material. I felt I learned a comparable amount from this short MOOC vs what I learned in some of my MBA courses!Mike

AK

Dec 5, 2015

I am really enjoying this course and the lessons are easy to follow. The instructor gives great examples to sum up each lesson and her explanations really hone in on what marketing actually entails.

筛选依据:

751 - Introduction to Marketing 的 775 个评论(共 2,534 个)

创建者 MateusZanini

Nov 12, 2019

Great course that summarize important topics about marketing focused on customer relationship and brand positioning

创建者 Syed M M G

Oct 6, 2018

Excellent course to help me get started. Really enjoyed the lectures and concepts presented. Thank you instructors!

创建者 Edward Z

May 14, 2018

For a marketing novice. This was an incredible way to understand how corporates think about customers and products.

创建者 Dorothy M

Dec 3, 2015

great course. Had I known earlier marketing could be so interesting, I would have long dropped my PhD in history :)

创建者 fatima d

May 24, 2021

thank you so much for this course , it help me a lot in my first step in marketing thank you again for this chance

创建者 Stephen S

May 30, 2018

Refreshing perspective from consumer-centric marketing placed side by side with classic product-centric marketing.

创建者 Ankur M

Mar 5, 2016

The Course brings together some very critical elements of Marketing and all these concepts are very well explained

创建者 Deleted A

Dec 28, 2015

World Class. Learned much I wish I knew before launching my own brand.

Pete Weishaupt

Valhalla Products Company, LLC

创建者 翁慧雯

Jan 4, 2023

I llike this course.

professors illustrate conceptions with concrete examples which really help me to understand!

创建者 Susheel E

Dec 23, 2022

I love this course it is so great. I will recommend this course to everybody.

Sincerely,

Susheel Krishna Erramilli.

创建者 Verena B H

Jul 20, 2021

Very insightful! I can understand the courses even when I have no background in economics. Thank you, Professors!

创建者 William S

Mar 20, 2021

There's several typos in some of the slide/video presentation that's contrary/different to what the speakers said

创建者 Marla B C

Dec 26, 2020

You can see these professors really love their work and don't over complicate things. I loved learning from them!

创建者 Hui X

Apr 6, 2020

Detailed Introduction Course to Marketing for people with no background in business or marketing. Easy to follow.

创建者 Richard B

May 5, 2018

I really feel like I have a better understanding on offering products, and how products interact with the market.

创建者 Morgan R

Nov 9, 2017

Incredibly valuable. I learned more in this 5 week course, than I did in 10 months of trying to learn on my own.

创建者 Chirag P

Oct 2, 2016

Very conceptual driven course with live examples, this helps in understanding the application of content as well.

创建者 Piyush T

Sep 17, 2023

Excellent Course. I, as a beginner, learned a lot about marketing form just this one course. Highly recommended.

创建者 Andre K

Aug 20, 2020

This was really helpful, pragmatic, easy to follow. Highly recommended for anyone planning to work in marketing.

创建者 Vardhaman B

Oct 1, 2019

Usefull course for marketing and Business Administration students. Learned different marketing strategies. Happy

创建者 李一琛

Oct 10, 2017

very easy to approch for beginners,great course to get to know marketing and branding, will recommend to others.

创建者 Varun S

Feb 4, 2021

An amazing course for students and professionals that are interested in Marketing.

A truly beautiful experience.

创建者 Túlio d S A

Feb 2, 2021

Excellent course! I really liked the content. Could be more interactive content/classes to make it even better!

创建者 NEHA J

May 5, 2020

It gives us an industry insight as to what goes into making a successful business, loved the course! Thank you!

创建者 Abdul M M N

Mar 23, 2020

Excellent course to understand basic principles of marketing. More likely i am able to apply it on my business!