Chevron Left
返回到 Introduction to Marketing

学生对 University of Pennsylvania 提供的 Introduction to Marketing 的评价和反馈

4.8
13,322 个评分

课程概述

Taught by three of Wharton's top faculty in the marketing department, consistently ranked as the #1 marketing department in the world, this course covers three core topics in customer loyalty: branding, customer centricity, and practical, go-to-market strategies. You’ll learn key principles in - Branding: brand equity is one of the key elements of keeping customers in a dynamic world in which new startups are emerging constantly. - Customer centricity: not synonymous with customer service, customer centricity starts with customer focus and need-gathering. - Go-to-market strategies: understand the drivers that influence customers and see how these are implemented prior to making an investment. Complete this course as part of Wharton's Business Foundations Specialization, and you'll have the opportunity to take the Capstone Project and prepare a strategic analysis and proposed solution to a real business challenge from Wharton-governed companies like Shazam and SnapDeal or to a challenge faced by your own company or organization. Wharton-trained staff will evaluate the top submissions, and leadership teams at Shazam and SnapDeal will review the highest scoring projects prepared for their companies....

热门审阅

MA

Mar 21, 2016

This course was excellent - the professors were incredible as well as the subject material. I felt I learned a comparable amount from this short MOOC vs what I learned in some of my MBA courses!Mike

AO

Apr 16, 2016

Excellent professors and depth of discussion, however there should be more additional material for reference and extension. Professor Kahn's sessions were outstanding (objective, fluid and practical).

筛选依据:

701 - Introduction to Marketing 的 725 个评论(共 2,534 个)

创建者 Samuel M

Jan 19, 2016

Thoroughly enjoyed this course! Great lecturers, and as the name of the course states, a great Introduction to Marketing!

创建者 Jamila H

Oct 31, 2024

Great course, felt like I've gained a lot of useful knowledge. Information was given in the most effective and short way

创建者 Yvette K

Sep 25, 2024

I enjoyed this course very much. It opened my eyes to so much that I feel I have experienced in my lifetime. Thank you.

创建者 Bob L - p l

Aug 2, 2024

I like this course because it teaches me about business of prompting and selling their products and how people buy them.

创建者 Bhavya R

Jun 16, 2020

Amazing course that starts right from the basics and goes to a depth that most marketers tend to ignore in the long run.

创建者 Shraddha P

Apr 13, 2020

Very detailed and explicit explanation of various aspect of marketing. Barbara Kahn and Jagmohan my personal favorite !!

创建者 Abhiraj H

Feb 16, 2019

This was a very, very interesting course with a lot of insightful content complete with engaging case studies. Loved it!

创建者 Dr. H R

Aug 29, 2018

Best course on course era, didn't get the opportunity to donate blood but did sell a few things for things beyond money.

创建者 Ra`fat A

Sep 20, 2017

Simply an awesome one, rich, and to the point with well organized content that you feel you are following a clear track.

创建者 Mauricio E

Mar 26, 2017

Excellent course! I learned a lot and it gave a very clear framework of marketing that can be aplied immediatly. Thanks!

创建者 Sujaan S

Dec 3, 2016

Very interesting and valuable for high school students like myself who are looking to receive an insight into Marketing!

创建者 Monica C

Dec 7, 2015

Es un gran curso con conceptos básicos e innovadores del marketing muy bien desglosados y explicados. Muy recomendable.

创建者 Marc K

Sep 23, 2024

Wide ranging and informative. The mixture of teaching styles helped to bring different levels of focus on the content.

创建者 John D

May 17, 2021

Excellent course. Clean, organized and easy-to-follow. All lesson topics were relevant and helpful. Strongly recommend.

创建者 Terrecia W

Sep 5, 2020

This was my first ever doing a Business subject and I thoroughly enjoyed it! I look forward to completing the others :)

创建者 Shashank S

Jun 24, 2020

Great course. I have learned a lot which will help me in my upcoming MBA course. Thanks a lot, Barbara ma'am, Raju Sir.

创建者 Sirada P

Apr 16, 2020

Highly recommended ! Easy to understand

Those lessons are very practical

Study this before creating a brand or something

创建者 Joshua A E H

Jul 13, 2019

Excellent explanations and great examples provided by the three professors. Marketing concepts have never been clearer.

创建者 Bruce B

Apr 2, 2019

Very informative and detailed in the format. Has information I can put to use immediately in terms of strategy. Thanks.

创建者 Ruby E

Jun 4, 2017

Very helpful recap for those with marketing experience and great essential concepts for those who are new to marketing.

创建者 Debra S

Dec 4, 2016

This is a great introduction to Marketing for any business managers and owners. Enjoyed the course and would recommend.

创建者 SAMER N

Apr 16, 2025

Very excellent. Thank you to all those in charge of this course. I have improved a lot of my skills and learned a lot.

创建者 Theivanth R

Oct 3, 2021

The 4th week of the course was rather long and exhausting, breaking it down or extending the deadline might alleviate.

创建者 Cal B

Aug 5, 2020

Straightforward explanation of the basics, with enough but not too much anecdotal support to keep the student engaged.

创建者 Aditya Y

May 3, 2020

Gives very solid foundations, really enjoyed the course, Best part is that this course is motivating me to go further.