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学生对 University of Pennsylvania 提供的 Introduction to Marketing 的评价和反馈

4.8
13,287 个评分

课程概述

Taught by three of Wharton's top faculty in the marketing department, consistently ranked as the #1 marketing department in the world, this course covers three core topics in customer loyalty: branding, customer centricity, and practical, go-to-market strategies. You’ll learn key principles in - Branding: brand equity is one of the key elements of keeping customers in a dynamic world in which new startups are emerging constantly. - Customer centricity: not synonymous with customer service, customer centricity starts with customer focus and need-gathering. - Go-to-market strategies: understand the drivers that influence customers and see how these are implemented prior to making an investment. Complete this course as part of Wharton's Business Foundations Specialization, and you'll have the opportunity to take the Capstone Project and prepare a strategic analysis and proposed solution to a real business challenge from Wharton-governed companies like Shazam and SnapDeal or to a challenge faced by your own company or organization. Wharton-trained staff will evaluate the top submissions, and leadership teams at Shazam and SnapDeal will review the highest scoring projects prepared for their companies....

热门审阅

MA

Mar 21, 2016

This course was excellent - the professors were incredible as well as the subject material. I felt I learned a comparable amount from this short MOOC vs what I learned in some of my MBA courses!Mike

AK

Dec 5, 2015

I am really enjoying this course and the lessons are easy to follow. The instructor gives great examples to sum up each lesson and her explanations really hone in on what marketing actually entails.

筛选依据:

651 - Introduction to Marketing 的 675 个评论(共 2,534 个)

创建者 Edward W

Jun 4, 2020

My first course course on Coursera, delivered excellently by Wharton of The University of Pennsylvania. Very useful and informative.

创建者 Nami L

May 19, 2020

this was great! really opened my eyes to the world of marketing and the meaning behind everything that is put into consumers' faces.

创建者 computer m

Jun 3, 2019

Developed a lot of interest in Marketing and want to do my MBA at Wharton School of business.Excellent teaching by three professors.

创建者 atharvashinde

Mar 10, 2019

A very informative course, especially the way of teaching is phenomenal and the concepts are cleared! I really recommend this course

创建者 Christian J K

Nov 27, 2018

Event though I did a Marketing subject at university 17 years ago, this course presented me with a lot of new cutting-edge concepts.

创建者 vanessa X

Mar 31, 2018

it's very useful for me to know the basic and general knowledge about marketing. I will continue with it and expect my certificate!

创建者 Haytham A H A R E

Nov 28, 2017

Really , thanks a lot for my coaches in this course & i really appreciate there effort to explain the steps to be a good marketer .

创建者 trilok c

May 2, 2017

This course explains the fundamentals of Marketing. I've learnt so many new things and concepts. Should have in your learning list!

创建者 Zhidian Y

Oct 25, 2022

The course is very well-designed to follow and after finishing it, if feels very nice to have learned something very interesting.

创建者 Wiafe M

Mar 31, 2021

I really like this course , it gave me an insight on what marketing is , thank you

Barbara E. Kahn, Peter Fader, Jagmohan S. Raju

创建者 Yasmin P

Aug 19, 2020

I enjoyed this course and learned a lot in spite of struggling to find time to study. I am looking forward to continuing studying.

创建者 ROHIT B

Apr 30, 2020

It is an amazing course. Through this course your horizons will widened and also the Ms.Khan interacts with you very effectively .

创建者 Jennifer F

Apr 26, 2020

Learned a lot of relevant information, the pace and content was accessible and made it easier to complete while working full time.

创建者 Ben N

Apr 1, 2020

Excellent course! Amazing professors. well organized and structured. Easy to grasp layout and great examples. Thank you very much.

创建者 Bishal K D

Jul 13, 2019

Understood new perspective about marketing and real life examples of the organisation was very much relatable to the entire couse.

创建者 Ayo S (

Jan 2, 2016

This course is an amazing eye opener to some of the key elements that make a successful marketing operations of any firm. Love it.

创建者 Palak T

May 19, 2021

This course helped me decide the course of my career! Studying Marketing at Wharton is an absolute dream.

Absolutely recommended!!

创建者 Shams R

Aug 13, 2020

The course was well taught and thorough! I appreciate all the professors that have helped me gain so much knowledge in Marketing!

创建者 Fatima E D

Jun 9, 2016

accessible to all backgrounds, and most importantly, includes examples from real world companies that help contextualize lessons.

创建者 Ma. T S I

Jan 13, 2025

I have better appreciation about branding and customer-centricity because of this course! Thanks to Wharton Online and Coursera!

创建者 Jordan D

Nov 21, 2022

I thoroughly enjoyed the learning experience. The lecturers were engaging and the information was informative and well laid out.

创建者 Gulzhazira I

Jun 1, 2020

Thank you very much dor such a beautiful opportunity to study this course for free and to have such a good teacher as Mrs. Kahn.

创建者 Samantha K

May 3, 2020

Loved this course, very comprehensive introduction to marketing presented in a very user-friendly and easy to understand format!

创建者 Cathy L

Apr 7, 2020

I learned some really good background knowledge of business and i think the materials i learned from Wharton were really useful.

创建者 Jake H

Nov 27, 2016

The professors had a deep understanding of the subject matter and presented it in a concise, logical, and easy to follow format.