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学生对 University of Pennsylvania 提供的 Introduction to Marketing 的评价和反馈

4.8
13,322 个评分

课程概述

Taught by three of Wharton's top faculty in the marketing department, consistently ranked as the #1 marketing department in the world, this course covers three core topics in customer loyalty: branding, customer centricity, and practical, go-to-market strategies. You’ll learn key principles in - Branding: brand equity is one of the key elements of keeping customers in a dynamic world in which new startups are emerging constantly. - Customer centricity: not synonymous with customer service, customer centricity starts with customer focus and need-gathering. - Go-to-market strategies: understand the drivers that influence customers and see how these are implemented prior to making an investment. Complete this course as part of Wharton's Business Foundations Specialization, and you'll have the opportunity to take the Capstone Project and prepare a strategic analysis and proposed solution to a real business challenge from Wharton-governed companies like Shazam and SnapDeal or to a challenge faced by your own company or organization. Wharton-trained staff will evaluate the top submissions, and leadership teams at Shazam and SnapDeal will review the highest scoring projects prepared for their companies....

热门审阅

MA

Mar 21, 2016

This course was excellent - the professors were incredible as well as the subject material. I felt I learned a comparable amount from this short MOOC vs what I learned in some of my MBA courses!Mike

AK

Dec 5, 2015

I am really enjoying this course and the lessons are easy to follow. The instructor gives great examples to sum up each lesson and her explanations really hone in on what marketing actually entails.

筛选依据:

726 - Introduction to Marketing 的 750 个评论(共 2,534 个)

创建者 Sayantan G

May 2, 2020

very well organised and structured. Crisp, clear and up to date information allowed me to keep my interest consistent.

创建者 jose b

May 17, 2018

awesome course, already teach the basic of some empiric knowledge that already have and let me view the whole package.

创建者 Santi G

Nov 27, 2017

The way teachers present every topic or video is excellent. Not just someone reading a leason, like sometimes happend

创建者 Angela B

Apr 5, 2017

This course was really engaging. I did the extra reading and did take a great deal of knowledge away from the course.

创建者 Juliette E

Apr 3, 2017

A comprehensive overview of marketing fundamentals, illustrated with relevant daily life examples. I highly recommend.

创建者 Adriana B

Feb 19, 2017

Wonderfull. Really apreciated all the content and I'm sure that it will add too much on my knowledge. Really loved it!

创建者 Tamara P

Jun 15, 2016

Love it, my first encounter with marketing lessons ever and this really explained in a simplest way what is marketing.

创建者 Liu D

Feb 29, 2016

by attending this course, I feel to gain a fundamental knowledge of Marketing and advertising. Good course, recommend!

创建者 Anthony J

Jan 7, 2016

Very informative. From zero knowledge, i am able to apply basic marketing concepts to personnal projects. Thanks you !

创建者 Ana L S

Dec 27, 2015

It was better than I expected. After completing the course I feel confident that I´ve learned the basics of marketing.

创建者 Nino S

Jun 29, 2021

Very helpful and easy to follow. However, I feel that at some times Professor Raju's videos get a bit too monotonous.

创建者 Wan L

Jun 16, 2021

An incredible course. Amazing and useful introduction to branding, pricing, customer centric… . Teachers are awesome.

创建者 Qazi M

Jun 28, 2020

This course is very very helpful.

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创建者 Deborah Z

Apr 16, 2020

So happy I decided to take this course, I found enormous value and practical applications. Professors were excellent.

创建者 Maria P

Mar 22, 2020

Great course! Amazing teachers. Highly recommended. I didn´t know much about marketing and now things are most clear.

创建者 Jeb B

Mar 7, 2020

Very comprehensive and informative. I finished the course with skills to take action in several areas of the company.

创建者 Abdulaziz A

Oct 25, 2016

Learnt so much. Actually, I started loving marketing and especially digital marketing. Totally recommend this course.

创建者 Andy M

Oct 2, 2016

Excellent course filled with tons of useful information. I'd love to come back and review the contents in the future.

创建者 Alejandro M G

Jul 2, 2020

A truly comprehensive course with all the required fundamentals to understand and work in the Marketing environment.

创建者 Anshuman C

May 5, 2020

Clear and succinct good quality explanation. Coursera features like saving notes made the experience more beautiful.

创建者 khalid m

Oct 20, 2019

So awesome to have such knowledge. If this is the introduction then what would be the advance. eager to learn a lot.

创建者 Katherine L

Sep 6, 2017

As a newbie in Marketing, this was the perfect foundation for me! I loved how the professors gave specific examples!

创建者 Clarissa F R R

Aug 8, 2021

Excelente curso, se entiende super bien y los maestros explican muy bien y los temas a tratar son muy interesantes.

创建者 Zhi X H

Jun 14, 2020

Very clear and concise teaching. Good case studies examples that enable us to see theories being put into actions.

创建者 Sheleka T

Apr 13, 2020

A very structured and comprehensive online course. I was very pleased with the engaging and informative lecturers.