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学生对 University of Pennsylvania 提供的 Introduction to Marketing 的评价和反馈

4.8
13,322 个评分

课程概述

Taught by three of Wharton's top faculty in the marketing department, consistently ranked as the #1 marketing department in the world, this course covers three core topics in customer loyalty: branding, customer centricity, and practical, go-to-market strategies. You’ll learn key principles in - Branding: brand equity is one of the key elements of keeping customers in a dynamic world in which new startups are emerging constantly. - Customer centricity: not synonymous with customer service, customer centricity starts with customer focus and need-gathering. - Go-to-market strategies: understand the drivers that influence customers and see how these are implemented prior to making an investment. Complete this course as part of Wharton's Business Foundations Specialization, and you'll have the opportunity to take the Capstone Project and prepare a strategic analysis and proposed solution to a real business challenge from Wharton-governed companies like Shazam and SnapDeal or to a challenge faced by your own company or organization. Wharton-trained staff will evaluate the top submissions, and leadership teams at Shazam and SnapDeal will review the highest scoring projects prepared for their companies....

热门审阅

MA

Mar 21, 2016

This course was excellent - the professors were incredible as well as the subject material. I felt I learned a comparable amount from this short MOOC vs what I learned in some of my MBA courses!Mike

AK

Dec 5, 2015

I am really enjoying this course and the lessons are easy to follow. The instructor gives great examples to sum up each lesson and her explanations really hone in on what marketing actually entails.

筛选依据:

826 - Introduction to Marketing 的 850 个评论(共 2,534 个)

创建者 Luis Z C

Dec 5, 2015

This class is amazing ! Thanks a lot for the opportunity to learn from the best professors in the world!

创建者 Zhonglian H

Feb 6, 2023

great contents! however if organized a little bit more structured courses would be better to understand

创建者 Jyateen S

Mar 24, 2020

It is a beautifully curated marketing course with all the important aspects covered in a simple manner.

创建者 Sarvar B

Aug 2, 2019

One of the best marketing courses available online! The caliber of professors is phenomenal! Thank you!

创建者 Cory J M

Jul 16, 2018

Highly recommended course for beginners, and people looking to brush up on modern marketing techniques!

创建者 Megan S

Nov 9, 2017

I enjoyed it and learned something outside my range of formal education but is now relevant to my work.

创建者 Hoa T

Jun 8, 2016

I see this course is useful and interesting. It's help me have knowledge about basic marketing. Thanks

创建者 Nilotpal B

May 11, 2020

Must course for all beginners in the Business field, especially for those opting for Marketing domain

创建者 Minyu W

May 11, 2020

Quite useful for a basic knowledge building for individuals who wants to have broad view of Marketing.

创建者 Li S S

May 27, 2018

I loved doing this course. Lecturers were all engaging and the content was very relevant and thorough.

创建者 jellyweng

Mar 12, 2016

It's very practical and helpful as I am a marketing staff but not learnt the knowledge systematically.

创建者 Pardha s K

Mar 14, 2024

Its perfectly shaped for a person like me who is a beginner, thanks to the professors who taught this

创建者 sherif t

Apr 13, 2020

I am from engineering background and it really helped me to set a foundation for marketing in my mind

创建者 Safwat H M S

Apr 27, 2019

Very very good course and made me excited to marketing yet I would prefer my grade on the certificate

创建者 Dana N

Dec 23, 2018

I really enjoyed this course a lot, I learned many important materials that are related to marketing.

创建者 Cliff L

Aug 13, 2016

Excellent presentations, excellent quality, top shelf production that flowed really well. Thank you!

创建者 Ekow A A

Aug 17, 2023

It was great, I have really learned and enjoyed course. Thank you for helping me gain more knowledge

创建者 Jane L

May 24, 2022

Very practical! Professor Fader's teaching style is so vivid. Thanks for the three great professors!

创建者 Võ L N

Sep 9, 2021

I think "Introduction of Marketing is a amazing course which provides us a lot of helpful knowledge.

创建者 Sourav D

May 22, 2020

In the first marketing course, I knew a lot of ideas about marketing the best course in this filed.

创建者 Bryan H

Jan 26, 2016

The Introduction to Marketing course was very informative, and brought great insight to the subject.

创建者 Raone Z

Dec 24, 2015

This a great course that allows you to have a thick load of knowledge and a good portion of reality.

创建者 Kitty L

Jun 20, 2021

Excellent course and professor! Though course quite short, but all focus on core idea in marketing.

创建者 Apiwat ( R

Aug 3, 2020

Amazing class. I learned a great deal of marketing. This is easy to follow and amazing instructors.

创建者 Alf E

Jul 6, 2020

Very well thought through and well delivered course to introduce the basic principles of marketing.