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学生对 University of Pennsylvania 提供的 Introduction to Marketing 的评价和反馈

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13,322 个评分

课程概述

Taught by three of Wharton's top faculty in the marketing department, consistently ranked as the #1 marketing department in the world, this course covers three core topics in customer loyalty: branding, customer centricity, and practical, go-to-market strategies. You’ll learn key principles in - Branding: brand equity is one of the key elements of keeping customers in a dynamic world in which new startups are emerging constantly. - Customer centricity: not synonymous with customer service, customer centricity starts with customer focus and need-gathering. - Go-to-market strategies: understand the drivers that influence customers and see how these are implemented prior to making an investment. Complete this course as part of Wharton's Business Foundations Specialization, and you'll have the opportunity to take the Capstone Project and prepare a strategic analysis and proposed solution to a real business challenge from Wharton-governed companies like Shazam and SnapDeal or to a challenge faced by your own company or organization. Wharton-trained staff will evaluate the top submissions, and leadership teams at Shazam and SnapDeal will review the highest scoring projects prepared for their companies....

热门审阅

MA

Mar 21, 2016

This course was excellent - the professors were incredible as well as the subject material. I felt I learned a comparable amount from this short MOOC vs what I learned in some of my MBA courses!Mike

AK

Dec 5, 2015

I am really enjoying this course and the lessons are easy to follow. The instructor gives great examples to sum up each lesson and her explanations really hone in on what marketing actually entails.

筛选依据：

1726 - Introduction to Marketing 的 1750 个评论（共 2,534 个）

创建者 Shuting W

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Feb 10, 2018

Very useful course.

创建者 Sam 宗

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Nov 18, 2017

Thank you coursera.

创建者 Natalia

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Jul 20, 2017

I enjoyed it a lot!

创建者 Liu Y

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Aug 18, 2016

It's a great course

创建者 Suraj P

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Jan 25, 2016

Exceptional course!

创建者 Shubha T

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Dec 12, 2015

Excellent teaching.

创建者 Deleted A

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Dec 11, 2015

Very good course!!!

创建者 Daniel U

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Dec 4, 2022

i love this course

创建者 Nora A

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Dec 2, 2022

In depth overview.

创建者 Bryce L

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Aug 27, 2022

I love this course

创建者 Rishabh T

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Dec 9, 2021

I loved the course

创建者 badr b

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Mar 31, 2021

Best course ever❤️

创建者 nebiyu t

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Mar 10, 2021

thank you for this

创建者 Yesenia N

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Dec 22, 2020

very informational

创建者 Cathy L B P

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Sep 8, 2020

Thank you so much.

创建者 mostafa m

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May 6, 2020

simple but perfect

创建者 Wentao Y

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Sep 3, 2019

Ivy-league quality

创建者 Shinya T

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Nov 28, 2017

It was really good

创建者 farhaan s

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Feb 8, 2016

It was brilliant!!

创建者 ahmad e

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Jul 12, 2024

very profissional

创建者 Okunola D

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Aug 24, 2022

Pretty Practical

创建者 Shuvam M

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May 22, 2022

THANK YOU SO MUCH

创建者 Rodrigo O H

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Apr 5, 2022

Fantastic Course.

创建者 Alex Z

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Jan 22, 2022

Very informative.

创建者 Anais P E L

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Oct 23, 2021

a great lesson :)