Chevron Left
返回到 Introduction to Marketing

学生对 University of Pennsylvania 提供的 Introduction to Marketing 的评价和反馈

4.8
星
13,322 个评分

课程概述

Taught by three of Wharton's top faculty in the marketing department, consistently ranked as the #1 marketing department in the world, this course covers three core topics in customer loyalty: branding, customer centricity, and practical, go-to-market strategies. You’ll learn key principles in - Branding: brand equity is one of the key elements of keeping customers in a dynamic world in which new startups are emerging constantly. - Customer centricity: not synonymous with customer service, customer centricity starts with customer focus and need-gathering. - Go-to-market strategies: understand the drivers that influence customers and see how these are implemented prior to making an investment. Complete this course as part of Wharton's Business Foundations Specialization, and you'll have the opportunity to take the Capstone Project and prepare a strategic analysis and proposed solution to a real business challenge from Wharton-governed companies like Shazam and SnapDeal or to a challenge faced by your own company or organization. Wharton-trained staff will evaluate the top submissions, and leadership teams at Shazam and SnapDeal will review the highest scoring projects prepared for their companies....

热门审阅

MA

Mar 21, 2016

This course was excellent - the professors were incredible as well as the subject material. I felt I learned a comparable amount from this short MOOC vs what I learned in some of my MBA courses!Mike

AK

Dec 5, 2015

I am really enjoying this course and the lessons are easy to follow. The instructor gives great examples to sum up each lesson and her explanations really hone in on what marketing actually entails.

筛选依据：

1801 - Introduction to Marketing 的 1825 个评论（共 2,534 个）

创建者 FRANCISCO R T

•

Jan 12, 2023

todo excelente

创建者 Aniket D

•

Jun 7, 2022

Excelent Course

创建者 Hani H S A

•

May 17, 2022

perfect course

创建者 Scott S

•

Apr 26, 2021

I learned a lot

创建者 Levi N

•

Jun 23, 2020

quite informing

创建者 Piyush J

•

May 21, 2020

Great Learning!

创建者 Eassa S

•

Oct 14, 2019

fabulous start.

创建者 Shruti S

•

Aug 26, 2019

Great insights!

创建者 Yiping C

•

Feb 3, 2018

Really helpful!

创建者 Jose T O P

•

Jan 13, 2018

Muy buen curso!

创建者 Yamamoto B

•

Sep 17, 2017

Awesome course!

创建者 Prashant C

•

Apr 10, 2016

Great course !!

创建者 Sherilee A F

•

Mar 29, 2016

Amazing Course!

创建者 Tanjim U I

•

Dec 30, 2015

Best Course!!!!

创建者 Ayman J

•

Jul 14, 2025

Grate material

创建者 Mehedi H

•

Oct 18, 2024

wonderful this

创建者 SAMUEL M

•

Oct 30, 2023

very satisfied

创建者 Anas B

•

Jun 2, 2022

thanl all team

创建者 omid a

•

May 18, 2022

best best best

创建者 Carlos M M C

•

Jul 7, 2020

Muy buen curso

创建者 Deleted A

•

Dec 16, 2019

Amazing course

创建者 Nathaniel N A T

•

Aug 20, 2019

Simply amazing

创建者 Ahmad K

•

Apr 27, 2019

Great content!

创建者 Bhawesh A

•

Mar 6, 2019

Great learning

创建者 Sumanta S

•

Aug 17, 2018

Good Knowledge