Chevron Left
返回到 Introduction to Marketing

学生对 University of Pennsylvania 提供的 Introduction to Marketing 的评价和反馈

4.8
星
13,322 个评分

课程概述

Taught by three of Wharton's top faculty in the marketing department, consistently ranked as the #1 marketing department in the world, this course covers three core topics in customer loyalty: branding, customer centricity, and practical, go-to-market strategies. You’ll learn key principles in - Branding: brand equity is one of the key elements of keeping customers in a dynamic world in which new startups are emerging constantly. - Customer centricity: not synonymous with customer service, customer centricity starts with customer focus and need-gathering. - Go-to-market strategies: understand the drivers that influence customers and see how these are implemented prior to making an investment. Complete this course as part of Wharton's Business Foundations Specialization, and you'll have the opportunity to take the Capstone Project and prepare a strategic analysis and proposed solution to a real business challenge from Wharton-governed companies like Shazam and SnapDeal or to a challenge faced by your own company or organization. Wharton-trained staff will evaluate the top submissions, and leadership teams at Shazam and SnapDeal will review the highest scoring projects prepared for their companies....

热门审阅

MA

Mar 21, 2016

This course was excellent - the professors were incredible as well as the subject material. I felt I learned a comparable amount from this short MOOC vs what I learned in some of my MBA courses!Mike

AO

Apr 16, 2016

Excellent professors and depth of discussion, however there should be more additional material for reference and extension. Professor Kahn's sessions were outstanding (objective, fluid and practical).

筛选依据：

1876 - Introduction to Marketing 的 1900 个评论（共 2,534 个）

创建者 George P

•

Feb 28, 2016

Challenging!

创建者 Kasani L S K

•

May 7, 2024

very useful

创建者 HITESH M

•

Apr 6, 2024

Good course

创建者 amirhossein a

•

Jan 28, 2021

Very useful

创建者 AHMED A H E

•

Sep 8, 2020

nice course

创建者 Simran L

•

May 13, 2020

it was good

创建者 Deeksha V

•

May 13, 2020

Nice course

创建者 M U S

•

Sep 28, 2019

nice cource

创建者 Ahmed M

•

Jun 16, 2019

good course

创建者 Deleted A

•

Jun 11, 2019

Great Info.

创建者 Hamza A

•

Apr 3, 2019

great cours

创建者 Altanzaya B

•

Mar 21, 2019

Interesting

创建者 Peter M

•

Jun 21, 2018

Good course

创建者 Mohamed M A

•

Feb 13, 2018

Exceptional

创建者 victoria

•

Jun 4, 2017

市场营销入门，非常不错

创建者 Palash J

•

Aug 27, 2016

Nice Course

创建者 IVAN A C

•

May 9, 2016

Just great!

创建者 陈雨星

•

Mar 24, 2016

pretty good

创建者 Chao L

•

Feb 1, 2016

Marketer必备。

创建者 mahmoud e

•

Jan 27, 2016

wonderful !

创建者 omar s m

•

Jan 18, 2016

interesting

创建者 LUZ E V C

•

Jan 12, 2016

EXCELENT..!

创建者 ISMEL T C

•

May 22, 2025

Excenllent

创建者 Mateus A

•

Apr 26, 2025

Excelente.

创建者 Shravani K

•

May 14, 2023

Insightful