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学生对 University of Pennsylvania 提供的 Introduction to Marketing 的评价和反馈

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13,322 个评分

课程概述

Taught by three of Wharton's top faculty in the marketing department, consistently ranked as the #1 marketing department in the world, this course covers three core topics in customer loyalty: branding, customer centricity, and practical, go-to-market strategies. You’ll learn key principles in - Branding: brand equity is one of the key elements of keeping customers in a dynamic world in which new startups are emerging constantly. - Customer centricity: not synonymous with customer service, customer centricity starts with customer focus and need-gathering. - Go-to-market strategies: understand the drivers that influence customers and see how these are implemented prior to making an investment. Complete this course as part of Wharton's Business Foundations Specialization, and you'll have the opportunity to take the Capstone Project and prepare a strategic analysis and proposed solution to a real business challenge from Wharton-governed companies like Shazam and SnapDeal or to a challenge faced by your own company or organization. Wharton-trained staff will evaluate the top submissions, and leadership teams at Shazam and SnapDeal will review the highest scoring projects prepared for their companies....

热门审阅

MA

Mar 21, 2016

This course was excellent - the professors were incredible as well as the subject material. I felt I learned a comparable amount from this short MOOC vs what I learned in some of my MBA courses!Mike

AK

Dec 5, 2015

I am really enjoying this course and the lessons are easy to follow. The instructor gives great examples to sum up each lesson and her explanations really hone in on what marketing actually entails.

筛选依据：

1926 - Introduction to Marketing 的 1950 个评论（共 2,534 个）

创建者 othmane o

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May 18, 2022

Very Good

创建者 Baher A

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Oct 28, 2021

very good

创建者 Liudmila D

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Feb 26, 2021

excellent

创建者 冯宇

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Jan 6, 2021

老师讲解的非常不错

创建者 Camilo A B S

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Sep 21, 2020

Excellent

创建者 Diana K

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Aug 19, 2020

muy bueno

创建者 Anil M

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Jun 9, 2020

Excellent

创建者 Emily, Y W L

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Apr 25, 2020

inspired.

创建者 Yamen D

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Jan 10, 2020

very good

创建者 Kevin C

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Jan 4, 2019

Loved it!

创建者 Rachit N

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Dec 21, 2018

excellent

创建者 Lama A

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Nov 11, 2018

amazzzing

创建者 Jorge A C

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Nov 2, 2018

Great !!!

创建者 Jayashree V

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Oct 4, 2018

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创建者 Mohamed R A

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Apr 6, 2018

exccelent

创建者 sudip k

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Dec 27, 2017

Fabulous.

创建者 Wei J

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Oct 8, 2017

Love that

创建者 mostafa a e

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Jun 22, 2017

thank you

创建者 SRIRAM .

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Jun 19, 2017

Excellent

创建者 Federico P

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Jun 14, 2017

Very Good

创建者 Yetkin G A

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May 12, 2017

wonderful

创建者 PINAR S

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May 7, 2017

Excellent

创建者 Ramesh M

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Mar 19, 2017

excellent

创建者 Adikeshav c

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Jan 1, 2017

very good