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学生对 University of Pennsylvania 提供的 Introduction to Marketing 的评价和反馈

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13,287 个评分

课程概述

Taught by three of Wharton's top faculty in the marketing department, consistently ranked as the #1 marketing department in the world, this course covers three core topics in customer loyalty: branding, customer centricity, and practical, go-to-market strategies. You’ll learn key principles in - Branding: brand equity is one of the key elements of keeping customers in a dynamic world in which new startups are emerging constantly. - Customer centricity: not synonymous with customer service, customer centricity starts with customer focus and need-gathering. - Go-to-market strategies: understand the drivers that influence customers and see how these are implemented prior to making an investment. Complete this course as part of Wharton's Business Foundations Specialization, and you'll have the opportunity to take the Capstone Project and prepare a strategic analysis and proposed solution to a real business challenge from Wharton-governed companies like Shazam and SnapDeal or to a challenge faced by your own company or organization. Wharton-trained staff will evaluate the top submissions, and leadership teams at Shazam and SnapDeal will review the highest scoring projects prepared for their companies....

热门审阅

MA

Mar 21, 2016

This course was excellent - the professors were incredible as well as the subject material. I felt I learned a comparable amount from this short MOOC vs what I learned in some of my MBA courses!Mike

AK

Dec 5, 2015

I am really enjoying this course and the lessons are easy to follow. The instructor gives great examples to sum up each lesson and her explanations really hone in on what marketing actually entails.

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2026 - Introduction to Marketing 的 2050 个评论（共 2,534 个）

创建者 Mykhailo P

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Apr 30, 2019

Great

创建者 Phạm Q C

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Jan 9, 2019

great

创建者 Vincent Q

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Jul 15, 2017

great

创建者 Deleted A

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Jun 21, 2017

ótimo

创建者 osama a a m n

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Oct 25, 2016

goood

创建者 Vinicius D S B

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Sep 3, 2016

Great

创建者 Fernanda G

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Apr 13, 2016

great

创建者 Deleted A

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Dec 8, 2015

thanx

创建者 Marie l c

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Oct 9, 2025

Bien

创建者 GULNUR G

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Aug 15, 2025

Good

创建者 Owuna I

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Apr 23, 2025

nice

创建者 Subhashree P

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Apr 23, 2025

Good

创建者 Firza A

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Mar 13, 2025

good

创建者 Perwira B A

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Dec 28, 2024

nice

创建者 Ahmad F Q

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Nov 13, 2024

nice

创建者 Harshit L

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Aug 20, 2024

good

创建者 Harini A A

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Aug 4, 2024

good

创建者 Hakima H

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Jul 22, 2024

nice

创建者 Asta D

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Apr 29, 2023

good

创建者 KISHANTH B Y

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Jun 17, 2022

good

创建者 Maria E

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Jun 7, 2022

amei

创建者 Tapas D

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May 14, 2022

good

创建者 Hamid g k

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Nov 7, 2021

nice

创建者 Tanvie S

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Jul 9, 2021

Good

创建者 Karima c

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May 13, 2021

good