Chevron Left
返回到 Introduction to Marketing

学生对 University of Pennsylvania 提供的 Introduction to Marketing 的评价和反馈

4.8
星
13,287 个评分

课程概述

Taught by three of Wharton's top faculty in the marketing department, consistently ranked as the #1 marketing department in the world, this course covers three core topics in customer loyalty: branding, customer centricity, and practical, go-to-market strategies. You’ll learn key principles in - Branding: brand equity is one of the key elements of keeping customers in a dynamic world in which new startups are emerging constantly. - Customer centricity: not synonymous with customer service, customer centricity starts with customer focus and need-gathering. - Go-to-market strategies: understand the drivers that influence customers and see how these are implemented prior to making an investment. Complete this course as part of Wharton's Business Foundations Specialization, and you'll have the opportunity to take the Capstone Project and prepare a strategic analysis and proposed solution to a real business challenge from Wharton-governed companies like Shazam and SnapDeal or to a challenge faced by your own company or organization. Wharton-trained staff will evaluate the top submissions, and leadership teams at Shazam and SnapDeal will review the highest scoring projects prepared for their companies....

热门审阅

MA

Mar 21, 2016

This course was excellent - the professors were incredible as well as the subject material. I felt I learned a comparable amount from this short MOOC vs what I learned in some of my MBA courses!Mike

AK

Dec 5, 2015

I am really enjoying this course and the lessons are easy to follow. The instructor gives great examples to sum up each lesson and her explanations really hone in on what marketing actually entails.

筛选依据：

2001 - Introduction to Marketing 的 2025 个评论（共 2,534 个）

创建者 Fabio D A

•

Jan 12, 2021

Great!

创建者 MD. S

•

Dec 5, 2020

Great!

创建者 Mahadev A

•

Jul 3, 2020

THANKS

创建者 See K H

•

Nov 13, 2019

Great!

创建者 Deleted A

•

Oct 26, 2019

Great!

创建者 Santhosh K M R

•

Jul 30, 2019

Good C

创建者 Carlos H P A

•

Jan 9, 2019

Great!

创建者 sameh a

•

May 28, 2017

thanks

创建者 Peter T (

•

Dec 5, 2016

great.

创建者 Neng W

•

May 24, 2016

Great!

创建者 Tingjiao Z

•

Jan 14, 2016

终于注册上啦

创建者 Rantastia N A

•

Aug 18, 2025

great

创建者 ruyi s

•

Aug 17, 2025

Gerat

创建者 Niloy P

•

Mar 3, 2025

Great

创建者 Alexis G M

•

Oct 15, 2023

GREAT

创建者 Angajala D P 2

•

Mar 2, 2023

NJNNJ

创建者 pedro b

•

May 16, 2022

great

创建者 Abdulrahman A A A

•

May 12, 2022

Good.

创建者 GUNTY N B H

•

Feb 17, 2022

super

创建者 Deleted A

•

Jan 12, 2022

malak

创建者 David E D

•

Jan 6, 2022

Good!

创建者 Johnathon M

•

Nov 7, 2021

great

创建者 林纳

•

Jun 7, 2020

great

创建者 Irakli N

•

Apr 25, 2020

great