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学生对 University of Pennsylvania 提供的 Introduction to Marketing 的评价和反馈

4.8
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13,378 个评分

课程概述

Taught by three of Wharton's top faculty in the marketing department, consistently ranked as the #1 marketing department in the world, this course covers three core topics in customer loyalty: branding, customer centricity, and practical, go-to-market strategies. You’ll learn key principles in - Branding: brand equity is one of the key elements of keeping customers in a dynamic world in which new startups are emerging constantly. - Customer centricity: not synonymous with customer service, customer centricity starts with customer focus and need-gathering. - Go-to-market strategies: understand the drivers that influence customers and see how these are implemented prior to making an investment. Complete this course as part of Wharton's Business Foundations Specialization, and you'll have the opportunity to take the Capstone Project and prepare a strategic analysis and proposed solution to a real business challenge from Wharton-governed companies like Shazam and SnapDeal or to a challenge faced by your own company or organization. Wharton-trained staff will evaluate the top submissions, and leadership teams at Shazam and SnapDeal will review the highest scoring projects prepared for their companies....

热门审阅

R

Aug 11, 2021

I liked this course. It included both basic and advanced marketing concepts. Week 3 was kind of boring, and often impractical to real life, however. Still, there was some useful info in week 3.

MA

Mar 21, 2016

This course was excellent - the professors were incredible as well as the subject material. I felt I learned a comparable amount from this short MOOC vs what I learned in some of my MBA courses!Mike

筛选依据：

2051 - Introduction to Marketing 的 2075 个评论（共 2,544 个）

创建者 Harshit L

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Aug 20, 2024

good

创建者 Harini A A

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Aug 4, 2024

good

创建者 Hakima H

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Jul 22, 2024

nice

创建者 Asta D

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Apr 29, 2023

good

创建者 KISHANTH B Y

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Jun 17, 2022

good

创建者 Maria E

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Jun 7, 2022

amei

创建者 Tapas D

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May 14, 2022

good

创建者 Hamid g k

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Nov 7, 2021

nice

创建者 Tanvie S

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Jul 9, 2021

Good

创建者 Karima c

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May 13, 2021

good

创建者 GUO N

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Mar 25, 2021

good

创建者 shubham r

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Jun 17, 2020

Good

创建者 aadityafatehpuriya

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Nov 14, 2019

good

创建者 akshat p

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Nov 8, 2019

good

创建者 Ren P

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Apr 22, 2017

GOOD

创建者 Keerti M

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Apr 26, 2016

good

创建者 许雅竹

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Apr 17, 2016

简洁清晰

创建者 M M

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Mar 26, 2016

Nice

创建者 Pavel K

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Jan 27, 2016

Good

创建者 Mohamed A

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Dec 28, 2015

good

创建者 Dominik T

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Sep 28, 2025

Top

创建者 Miguel E C

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Oct 7, 2020

4.5

创建者 aaliyah n b

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Sep 18, 2025

eh

创建者 赵汗青

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Mar 26, 2025

很棒

创建者 Natalia B

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Jan 2, 2025

ok