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学生对 University of Pennsylvania 提供的 Introduction to Marketing 的评价和反馈

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13,322 个评分

课程概述

Taught by three of Wharton's top faculty in the marketing department, consistently ranked as the #1 marketing department in the world, this course covers three core topics in customer loyalty: branding, customer centricity, and practical, go-to-market strategies. You’ll learn key principles in - Branding: brand equity is one of the key elements of keeping customers in a dynamic world in which new startups are emerging constantly. - Customer centricity: not synonymous with customer service, customer centricity starts with customer focus and need-gathering. - Go-to-market strategies: understand the drivers that influence customers and see how these are implemented prior to making an investment. Complete this course as part of Wharton's Business Foundations Specialization, and you'll have the opportunity to take the Capstone Project and prepare a strategic analysis and proposed solution to a real business challenge from Wharton-governed companies like Shazam and SnapDeal or to a challenge faced by your own company or organization. Wharton-trained staff will evaluate the top submissions, and leadership teams at Shazam and SnapDeal will review the highest scoring projects prepared for their companies....

热门审阅

MA

Mar 21, 2016

This course was excellent - the professors were incredible as well as the subject material. I felt I learned a comparable amount from this short MOOC vs what I learned in some of my MBA courses!Mike

AO

Apr 16, 2016

Excellent professors and depth of discussion, however there should be more additional material for reference and extension. Professor Kahn's sessions were outstanding (objective, fluid and practical).

筛选依据：

1951 - Introduction to Marketing 的 1975 个评论（共 2,534 个）

创建者 Abhishek N

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Dec 15, 2016

excellent

创建者 HariKrishnan K M

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Dec 13, 2016

The best!

创建者 Muhammad A

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May 15, 2016

real good

创建者 Xiaomeng S

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Feb 22, 2016

very good

创建者 Manish S

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Dec 8, 2015

perfecto!

创建者 ahmed m

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Dec 4, 2015

excellent

创建者 Marion M

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Apr 16, 2025

5 points

创建者 Yusuf S

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Jan 24, 2024

Loveeet!

创建者 Sana M

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Oct 1, 2023

amazing!

创建者 Adrian A

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Sep 22, 2021

Amazing!

创建者 Ronghui Y

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May 12, 2021

深入浅出，很有用

创建者 Ricardo P

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Nov 23, 2020

Nice job

创建者 Corrie E H

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Aug 17, 2020

Amazing!

创建者 Piriyapong W

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May 1, 2020

Great st

创建者 Jacques L C

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Feb 26, 2020

Love it!

创建者 Jake H

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Aug 12, 2018

Good int

创建者 Matteo U

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Mar 22, 2018

Love it!

创建者 Afiya A

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May 22, 2017

loved it

创建者 Marcella A C J

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Apr 2, 2017

Amazing!

创建者 Franco M

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May 22, 2016

excelent

创建者 Yifan H

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May 11, 2016

值得所有人上的课

创建者 Elmeddin H

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Aug 13, 2025

Perfect

创建者 Dennis D

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May 14, 2025

helpful

创建者 Amany B

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Oct 7, 2024

amazing

创建者 Kamal A

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Feb 29, 2024

prefect