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学生对 University of Pennsylvania 提供的 Introduction to Marketing 的评价和反馈

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13,326 个评分

课程概述

Taught by three of Wharton's top faculty in the marketing department, consistently ranked as the #1 marketing department in the world, this course covers three core topics in customer loyalty: branding, customer centricity, and practical, go-to-market strategies. You’ll learn key principles in - Branding: brand equity is one of the key elements of keeping customers in a dynamic world in which new startups are emerging constantly. - Customer centricity: not synonymous with customer service, customer centricity starts with customer focus and need-gathering. - Go-to-market strategies: understand the drivers that influence customers and see how these are implemented prior to making an investment. Complete this course as part of Wharton's Business Foundations Specialization, and you'll have the opportunity to take the Capstone Project and prepare a strategic analysis and proposed solution to a real business challenge from Wharton-governed companies like Shazam and SnapDeal or to a challenge faced by your own company or organization. Wharton-trained staff will evaluate the top submissions, and leadership teams at Shazam and SnapDeal will review the highest scoring projects prepared for their companies....

热门审阅

MA

Mar 21, 2016

This course was excellent - the professors were incredible as well as the subject material. I felt I learned a comparable amount from this short MOOC vs what I learned in some of my MBA courses!Mike

AO

Apr 16, 2016

Excellent professors and depth of discussion, however there should be more additional material for reference and extension. Professor Kahn's sessions were outstanding (objective, fluid and practical).

筛选依据：

1826 - Introduction to Marketing 的 1850 个评论（共 2,534 个）

创建者 Zehan W

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Jun 27, 2018

Great course!!

创建者 Jeff C

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Jan 24, 2017

Awesome class!

创建者 Elena L

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Jan 7, 2017

Отличный курс!

创建者 Endrit C

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May 5, 2016

I LOVE IT!!!!!

创建者 Vitaly M

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Feb 9, 2016

Greate Course!

创建者 官晔桢

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Feb 16, 2023

It's specific

创建者 Castor T

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Nov 26, 2022

Great course!

创建者 Ieva D

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Jun 9, 2022

Great course!

创建者 Soham C

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Sep 13, 2021

Great Course!

创建者 natalia g

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Apr 20, 2021

Great course!

创建者 Mohamed E

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Oct 14, 2020

great conent!

创建者 Anthony T

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Oct 3, 2020

Great course!

创建者 NIKITA M

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Jun 15, 2020

superb course

创建者 Paulina B

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May 30, 2020

Great course!

创建者 Sydney C

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May 15, 2020

good but long

创建者 Anca S

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May 11, 2020

Good content!

创建者 Dylan Z

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Mar 18, 2020

this is great

创建者 ashish

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May 2, 2019

exceptional..

创建者 Gong M

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Jan 1, 2019

Very helpful.

创建者 Jito K

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Aug 19, 2018

Great course!

创建者 Thomas D

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Dec 22, 2017

really useful

创建者 Oksana K

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Nov 3, 2017

Great course!

创建者 Vibha A

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Sep 8, 2017

Great course.

创建者 Farid O

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Sep 4, 2017

Great course.

创建者 Joemert C E

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Jun 1, 2017

Great course!