内容营销课程可以帮助您学习 SEO 战略、受众参与技巧、内容创作和解析。您可以掌握制作引人入胜的叙述、针对搜索引擎优化内容以及衡量活动效果的技能。许多课程都会介绍 Google Analytics、HubSpot 和社交媒体管理平台等工具,展示这些资源如何增强内容战略和跟踪绩效。

University of Pennsylvania
您将获得的技能: Financial Statements, Financial Statement Analysis, Operations Management, Return On Investment, Financial Accounting, Financial Reporting, Process Analysis, Income Statement, Operational Efficiency, Business Operations, Capital Budgeting, Marketing, Cash Flows, Finance, Financial Acumen, Production Management, Strategic Marketing, Marketing Strategies, Financial Modeling, Business Strategy
初级 · 专项课程 · 3-6 个月

Aptly
您将获得的技能: TikTok, Social Media Marketing, Business Marketing, Social Media Strategy, Social Media, Content Creation, Marketing Strategies, Content Marketing, Marketing, Brand Awareness, Driving engagement, Content Strategy, Branding, Customer Engagement
初级 · 课程 · 1-4 周

University of California, Davis
您将获得的技能: 搜索引擎优化, 营销, 社交媒体, 网络分析和 SEO, 用户体验, 生成式人工智能, Google Analytics(分析), 信息架构, 关键词研究, 数字化营销, 内容战略
中级 · 课程 · 1-4 周

Coursera
您将获得的技能: WordPress, Content Management Systems, Web Content, Web Design and Development, Web Design, Web Development, Blogs, Social Media, Content Management, Marketing, Design, Computer Science
高级设置 · 指导项目 · 不超过 2 小时

您将获得的技能: Search Engine Optimization, Consumer Behaviour, Marketing, Web Analytics and SEO, Marketing Strategies, Digital Advertising, Keyword Research, Digital Marketing, Marketing Effectiveness, Advertising, Brand Strategy, Market Analysis, Goal Setting
混合 · 课程 · 1-4 周

Northwestern University
您将获得的技能: 营销策略, 社交网络分析, 社交媒体战略, 社交媒体, 专业网络, 实时数据, 社交媒体营销, 目标受众, 市场分析, 数字化转型
混合 · 课程 · 1-4 周

您将获得的技能: Data Ethics, Generative AI, ChatGPT, OpenAI API, Blogs, Artificial Intelligence, Social Media Management, Copywriting, Social Media Content, Content Creation, Marketing Automation, Social Media Campaigns, Social Media, Digital Content, Email Marketing, Web Development, Digital Publishing, Web Design and Development, Content Marketing, Productivity
初级 · 课程 · 1-3 个月

您将获得的技能: Marketing Automation, Marketing Analytics, Return On Investment, Google Ads, Marketing Effectiveness, Marketing Strategies, Content Management Systems, WordPress, Facebook, Hypertext Markup Language (HTML), Software Installation
中级 · 课程 · 1-4 周

Meta
您将获得的技能: 投标, 营销预算, 社交媒体, 社交媒体营销, 付费媒体, Facebook, 广告, 性能分析, 数字广告, Instagram, 目标受众, 预算管理, 广告活动, 内容性能分析, 营销活动经理, 在线广告
初级 · 课程 · 1-3 个月

您将获得的技能: Responsive Web Design, Storyboarding, Wireframing, User Experience Design, UI/UX Research, Usability Testing, Information Architecture, Presentations, User Research, Web Design, Figma (Design Software), Design Reviews, Persona (User Experience), Web Content Accessibility Guidelines, Mobile Development, User Story, Data Ethics, User Centered Design, Interviewing Skills, Applicant Tracking Systems
攻读学位
初级 · 专业证书 · 3-6 个月

Università Bocconi
您将获得的技能: 消费者行为, 竞争分析, 价值主张, 企业战略, 酒店管理, 营销, 增长战略, 市场动态, 产品质量(QA/QC), 品牌管理, 餐厅管理, 餐饮, 全球营销
混合 · 课程 · 1-3 个月

您将获得的技能: Blogs, Google Analytics, Web Analytics, Promotional Strategies, Customer Engagement, Social Media, Content Marketing, Content Creation, Content Management Systems, Business Writing, Marketing
初级 · 指导项目 · 不超过 2 小时