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学生对 University of Pennsylvania 提供的 Introduction to Marketing 的评价和反馈

4.8
13,287 个评分

课程概述

Taught by three of Wharton's top faculty in the marketing department, consistently ranked as the #1 marketing department in the world, this course covers three core topics in customer loyalty: branding, customer centricity, and practical, go-to-market strategies. You’ll learn key principles in - Branding: brand equity is one of the key elements of keeping customers in a dynamic world in which new startups are emerging constantly. - Customer centricity: not synonymous with customer service, customer centricity starts with customer focus and need-gathering. - Go-to-market strategies: understand the drivers that influence customers and see how these are implemented prior to making an investment. Complete this course as part of Wharton's Business Foundations Specialization, and you'll have the opportunity to take the Capstone Project and prepare a strategic analysis and proposed solution to a real business challenge from Wharton-governed companies like Shazam and SnapDeal or to a challenge faced by your own company or organization. Wharton-trained staff will evaluate the top submissions, and leadership teams at Shazam and SnapDeal will review the highest scoring projects prepared for their companies....

热门审阅

MA

Mar 21, 2016

This course was excellent - the professors were incredible as well as the subject material. I felt I learned a comparable amount from this short MOOC vs what I learned in some of my MBA courses!Mike

AK

Dec 5, 2015

I am really enjoying this course and the lessons are easy to follow. The instructor gives great examples to sum up each lesson and her explanations really hone in on what marketing actually entails.

筛选依据:

2201 - Introduction to Marketing 的 2225 个评论(共 2,534 个)

创建者 Miniapple M

Jan 17, 2016

Complete and perfect for new people in marketing! However, I'd like to see more quiz and exercise between videos to review what we've learned through the video.

创建者 Jordan O

May 10, 2020

This course has brought me additional knowledge as well as it also evokes memories that allow me to refresh my knowledge. Hopefully he can get me a good job.

创建者 Valmy P

Nov 23, 2018

This was one the best courses I ever took; I would strongly recommend this course to anyone who wants to work or who is currently working in business fields.

创建者 Amina P

Mar 12, 2018

An amazing way of understanding the basic and the environment of Marketing. I have a clear understand of branding and how a product can really be marketed. W

创建者 Property I

May 16, 2020

It was indeed a grate learning experience to learn from such world Class Professor. Look forward from more such learning with more real life Case study's.

创建者 Mohammad H

Sep 18, 2017

Great course with great teacher and excellent way of teaching, but I wish if we would be able to get the slides presented in the lectures to be downloadable

创建者 Fernando B

Oct 22, 2018

Great tips for people like me, starting or updating business knowledge.

But even when interesting, the subtle links between each part were not very clear.

创建者 Sujal B

Mar 29, 2017

It was a very exciting course. I got to know about the global brands and their branding strategies. I hope to use these strategies to do my own business.

创建者 张溪津

Jan 31, 2016

Definitely the course is good and professors are amazing,but i found it hard to understand all courses and catch up with the process..tests are hard,too.

创建者 Ishreen B

Nov 25, 2020

I really like the teaching method of Ms. Barbara khan. Her notes were crystal clear as well as her examples made the concepts much easier to understand

创建者 Aidan O

Apr 1, 2020

Gave me a basic understanding of marketing with some good examples. Could you some flow diagrams to help the user see how it all fits together though.

创建者 Dikshant A

Mar 26, 2020

Slide of course should be provided to recall certain important things . Certain Question for practice could have added during lectures by Prof . Raju

创建者 Charlotte S

Mar 5, 2024

I learned several things that stuck with me. However there wasn't really any opportunity to practice, apply, or even really reflect on my learning.

创建者 Rajeev K

May 15, 2017

The course was being taught in a very good way apart from few instances where the Professors have gone little fast to complete a specific topic.

创建者 Steven M

Jan 3, 2016

The course was a nice introduction to the world of marketing. I liked the many references to actual companies and their endeavours in marketing.

创建者 Alexandru C

Jul 3, 2023

This is a nice Marketing Intro, but requires you to do some practical thinking aside, otherwise most of the concepts are just going to pass by.

创建者 seah s

Dec 27, 2018

Insightful and relevant. 4 Stars due to the lack of notes on the content to help with revision and recall. Otherwise - content was interesting.

创建者 Moncef S

Jun 20, 2016

Interesting course that introduces marketing from a very general point of view. Th examples and case studies enrich deeply the course quality.

创建者 Karim E

Feb 7, 2016

I think that the course is full of new concepts. I don't know how to say that, but I believe that discussion is not enough to learn marketing.

创建者 Ambarish M

Jun 4, 2020

very helpful in understanding on a basic level and it clearly changes the outlook and the way of looking at the marketing at a maximum level.

创建者 Abey A

Jan 7, 2017

Solid teaching however, it was clear that this was pieced together as some of the chronology of references to "previous" sessions seemed off.

创建者 Yan Z

Jan 12, 2016

It is a great course with a good amount of knowledge related to real life. The instructors were very clear! I would recommend it to friends!

创建者 Anna S B

May 9, 2021

Overall, it was a good course with good materials. But I found that week 3 has too much information to digest in just a week of studying.

创建者 Harnon M R

Jul 14, 2017

Insightful contents in this introductory course! Now I feel empowered for having a marketing mindset in whatever decision I have to take!

创建者 Leonne V

Apr 24, 2023

very informative but there is a lot of information. I had a hard time paying attention to the lectures. Over all this was a good course.