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学生对 University of Pennsylvania 提供的 Introduction to Marketing 的评价和反馈

4.8
13,358 个评分

课程概述

Taught by three of Wharton's top faculty in the marketing department, consistently ranked as the #1 marketing department in the world, this course covers three core topics in customer loyalty: branding, customer centricity, and practical, go-to-market strategies. You’ll learn key principles in - Branding: brand equity is one of the key elements of keeping customers in a dynamic world in which new startups are emerging constantly. - Customer centricity: not synonymous with customer service, customer centricity starts with customer focus and need-gathering. - Go-to-market strategies: understand the drivers that influence customers and see how these are implemented prior to making an investment. Complete this course as part of Wharton's Business Foundations Specialization, and you'll have the opportunity to take the Capstone Project and prepare a strategic analysis and proposed solution to a real business challenge from Wharton-governed companies like Shazam and SnapDeal or to a challenge faced by your own company or organization. Wharton-trained staff will evaluate the top submissions, and leadership teams at Shazam and SnapDeal will review the highest scoring projects prepared for their companies....

热门审阅

MA

Mar 21, 2016

This course was excellent - the professors were incredible as well as the subject material. I felt I learned a comparable amount from this short MOOC vs what I learned in some of my MBA courses!Mike

AK

Dec 5, 2015

I am really enjoying this course and the lessons are easy to follow. The instructor gives great examples to sum up each lesson and her explanations really hone in on what marketing actually entails.

筛选依据:

2301 - Introduction to Marketing 的 2325 个评论(共 2,544 个)

创建者 Nur Z M S

May 21, 2020

The course manages to spark my interest to pursue the Marketing education for a career change.

创建者 Clarisa M

Apr 16, 2016

I just wish I could see the correct answers after the test so I can correct my own mistakes!!!

创建者 Mattia R

Mar 26, 2021

Quite fast the speaking speed in some videos. Tough to follow if your a not a native speaker.

创建者 Taylor B

Oct 25, 2016

A good introduction to marketing and easy to understand for someone with no prior experience.

创建者 Maria G A C

Aug 20, 2023

One foundation course on Marketing that kept my attention. I have found so much value on it.

创建者 Payal B

Mar 4, 2020

for some topic, we need a basic example which can be easy to relate to.Overall great leaning

创建者 Prashath

Mar 17, 2016

Course is very interesting and it made a good listener. Content is very useful in my studies

创建者 Daniel B

Oct 28, 2021

There is A LOT of material covered in the third week, so I recommend taking detailed notes.

创建者 Johnny W

Aug 30, 2022

The material is some what dated but there is a lot of great informaiton within the course.

创建者 Ronald G

Feb 20, 2018

As a non business engineer, I found the course and information intriguing and informative.

创建者 Okechukwu F C

Aug 9, 2018

can't ask for anything better, learnt more in a week than i ever thought. Thanks Cousera

创建者 Jingxia P

Jan 8, 2016

Full of cool ideas and clearly illustrate the marketing basic concept. highly recommend!

创建者 Awad S

Apr 26, 2022

Its a great intro to some major concepts of marketing, strategy and, customer concepts.

创建者 Mike W

May 28, 2019

A good overview, however would have been improved by some downloadable overview/notes.

创建者 yasir b k

Jun 20, 2016

its a very helpful course specially barbra kahn

i recommend everyone to listen to her

创建者 Alexander M

Mar 21, 2018

Content is good, quizzes are written strangely - not the best questions or wording.

创建者 张焱嘉

Dec 31, 2015

As some of the culture is different in China, the course give me a good information

创建者 Kavish S

May 11, 2020

amazing course, teaches about the basics and each and everything about marketing!

创建者 Mauro J B

May 6, 2020

Excelente curso! Muy interesante, por sobre todo los módulos de la Profesora Kahn

创建者 Tzach L

Feb 20, 2016

Good, clear, lectures.

Two minor issues:

Slides are not available

Tests are too easy

创建者 Adrián C B

May 1, 2020

We should have summaries of each Week's learnings, other than that great course

创建者 Eseosa I

Feb 16, 2020

The calculation aspect was difficult to understand, but in all, it was awesome!

创建者 Devarshi

Jun 12, 2021

Please provide the slides of the course. It helps a lot along with the videos.

创建者 Sabrina E

Apr 11, 2020

Very complete and easy to follow despite the language barrier and new concepts

创建者 Divya G

Sep 19, 2019

Some of the case studies we were introduced to were absent from the syllabus.