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学生对 University of Pennsylvania 提供的 Introduction to Marketing 的评价和反馈

4.8
13,358 个评分

课程概述

Taught by three of Wharton's top faculty in the marketing department, consistently ranked as the #1 marketing department in the world, this course covers three core topics in customer loyalty: branding, customer centricity, and practical, go-to-market strategies. You’ll learn key principles in - Branding: brand equity is one of the key elements of keeping customers in a dynamic world in which new startups are emerging constantly. - Customer centricity: not synonymous with customer service, customer centricity starts with customer focus and need-gathering. - Go-to-market strategies: understand the drivers that influence customers and see how these are implemented prior to making an investment. Complete this course as part of Wharton's Business Foundations Specialization, and you'll have the opportunity to take the Capstone Project and prepare a strategic analysis and proposed solution to a real business challenge from Wharton-governed companies like Shazam and SnapDeal or to a challenge faced by your own company or organization. Wharton-trained staff will evaluate the top submissions, and leadership teams at Shazam and SnapDeal will review the highest scoring projects prepared for their companies....

热门审阅

MA

Mar 21, 2016

This course was excellent - the professors were incredible as well as the subject material. I felt I learned a comparable amount from this short MOOC vs what I learned in some of my MBA courses!Mike

AK

Dec 5, 2015

I am really enjoying this course and the lessons are easy to follow. The instructor gives great examples to sum up each lesson and her explanations really hone in on what marketing actually entails.

筛选依据:

2501 - Introduction to Marketing 的 2525 个评论(共 2,544 个)

创建者 Lai W K L

Jun 8, 2020

The course was interesting but it could perhaps feature an applied section, or have some practice scenarios.

创建者 Yuwei Y

Dec 30, 2017

I feel this course is too few to illustrate the basic marketing principles. It just introduces some trends.

创建者 A C

Apr 11, 2016

This course is good for starters. Just wish it had more mentions of live examples to go with the theory

创建者 Radiya A A

Jul 19, 2020

I wish there was a marketing plan for a startup business that I can use it and apply my learning

创建者 Mahamudul H

Jul 3, 2020

The theories are monotonous. It can be made fun using interactive examples and small exercises.

创建者 Taylor P

Jul 13, 2021

Not what I was looking for. Too much of a big picture overview. Looking for more specifics.

创建者 Mayank B

Apr 15, 2017

The course was somewhat disjointed and it would be good to have some notes.

创建者 Trúc N

Mar 18, 2020

It's great to extend your field with extra theories and references ;)

创建者 Roxanne O

Oct 1, 2025

This Module is long, would have been great to do a quiz in-between

创建者 shiva j

Oct 31, 2018

Good material, but not satisfied with the quality of teaching.

创建者 Oswell D

Oct 16, 2018

Some good points covered. Some presenters better than others.

创建者 Ashish K C

Dec 9, 2019

I was expecting coverage of more fundamentals in the course.

创建者 SUMIN C

Sep 4, 2018

I liked but I hope that it covers more cases before theory

创建者 Akintoye A

Apr 2, 2017

I feel the course could have been more engaging. Thanks

创建者 faraz a

Jul 16, 2018

The course felt a little outdated for the year 2018

创建者 Adriana G

Jun 12, 2018

Videos incompletos, por ende, material incompleto

创建者 Kamala k

Apr 24, 2019

It useful to basic concept of marketing

创建者 Tony F

Dec 15, 2017

too much terminology not much content

创建者 María J M

Feb 2, 2019

Week 3 needs to be more dynamic

创建者 CIMV

Aug 27, 2019

feels a little bit outdated.

创建者 Tan K Y

Jan 19, 2020

could be made even simpler!

创建者 Barry n

Mar 19, 2020

need feedback on quiz

创建者 WU S

Feb 7, 2020

Need slides to review

创建者 Jacky C

Mar 19, 2020

It is average.

创建者 张旭

Aug 11, 2016

no slides