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学生对 University of Pennsylvania 提供的 Introduction to Marketing 的评价和反馈

4.8
13,287 个评分

课程概述

Taught by three of Wharton's top faculty in the marketing department, consistently ranked as the #1 marketing department in the world, this course covers three core topics in customer loyalty: branding, customer centricity, and practical, go-to-market strategies. You’ll learn key principles in - Branding: brand equity is one of the key elements of keeping customers in a dynamic world in which new startups are emerging constantly. - Customer centricity: not synonymous with customer service, customer centricity starts with customer focus and need-gathering. - Go-to-market strategies: understand the drivers that influence customers and see how these are implemented prior to making an investment. Complete this course as part of Wharton's Business Foundations Specialization, and you'll have the opportunity to take the Capstone Project and prepare a strategic analysis and proposed solution to a real business challenge from Wharton-governed companies like Shazam and SnapDeal or to a challenge faced by your own company or organization. Wharton-trained staff will evaluate the top submissions, and leadership teams at Shazam and SnapDeal will review the highest scoring projects prepared for their companies....

热门审阅

MA

Mar 21, 2016

This course was excellent - the professors were incredible as well as the subject material. I felt I learned a comparable amount from this short MOOC vs what I learned in some of my MBA courses!Mike

AK

Dec 5, 2015

I am really enjoying this course and the lessons are easy to follow. The instructor gives great examples to sum up each lesson and her explanations really hone in on what marketing actually entails.

筛选依据:

2476 - Introduction to Marketing 的 2500 个评论(共 2,534 个)

创建者 Wade R

Jun 26, 2017

Very good content, well- presented, but I wish they had more detailed instructions on creating digital ad marketing campaigns for various types of startups.

创建者 Hamid J

Dec 23, 2022

I found it hard to comprehend the concepts well with Prof. Raju's monotonous and dull body language. Plus, I find the Indian accent extremely distracting.

创建者 Alex K

Mar 6, 2019

I bit outdated by this point, though many concepts are still relevant. would like to see case studies and working examples updated beyond 2014.

创建者 Jesús A G S

Jan 5, 2022

Very insightful course with very interesting ideas, but a little monotonous at times... By the way, I have learned a lot from these teachers!

创建者 Kelly S

Oct 3, 2019

Good basics to marketing. Learned a lot I can use as a budding Entrepreneur! Materials and especially examples are outdated by 5 years.

创建者 Rachelle K

Sep 23, 2020

Interesting course! I did find it a bit dry at times though and hard to absorb. The quiz questions were also a bit hard to understand.

创建者 Ali A

Aug 7, 2019

Lectures are great, but transcription is not very much helpful, it is better off to have a PDF file that is written on the topic.

创建者 Shaun

Mar 25, 2025

Good course learned alot, but the quiz sections and final exam is not done at all well. Would also loved to see some readings.

创建者 Ricardo R

Jun 9, 2020

Na descrição da especialização em Fundamentos de negócios estava descrito que a havia a legenda em português (Brasil) e não há

创建者 Akarsh M

May 16, 2020

I would have really preferred if the lectures came with the slides to make it less cumbersome. All in all a good course

创建者 David B

Jan 24, 2024

This course is a bit slapdash, and the lack of quizzes after each video makes it hard to prepare for the quizzes.

创建者 Nicole Z D

Jul 17, 2019

It was really good BUT it is from 2013... in 6 years a lot of things have changed specially in the digital area!

创建者 Guido T

Jan 21, 2016

Good introduction, some modules are more interesting (less obvious, or less of a "definition list") than others.

创建者 William J

Dec 12, 2015

Can't see the graphs due to subtitles. Very annoying, and makes it hard to comprehend what's being explained.

创建者 Lai W K L

Jun 8, 2020

The course was interesting but it could perhaps feature an applied section, or have some practice scenarios.

创建者 Yuwei Y

Dec 30, 2017

I feel this course is too few to illustrate the basic marketing principles. It just introduces some trends.

创建者 A C

Apr 11, 2016

This course is good for starters. Just wish it had more mentions of live examples to go with the theory

创建者 Radiya A A

Jul 19, 2020

I wish there was a marketing plan for a startup business that I can use it and apply my learning

创建者 Mahamudul H

Jul 3, 2020

The theories are monotonous. It can be made fun using interactive examples and small exercises.

创建者 Taylor P

Jul 13, 2021

Not what I was looking for. Too much of a big picture overview. Looking for more specifics.

创建者 Mayank B

Apr 15, 2017

The course was somewhat disjointed and it would be good to have some notes.

创建者 Trúc N

Mar 18, 2020

It's great to extend your field with extra theories and references ;)

创建者 Roxx S W T

Oct 1, 2025

This Module is long, would have been great to do a quiz in-between

创建者 shiva j

Oct 31, 2018

Good material, but not satisfied with the quality of teaching.

创建者 Oswell D

Oct 16, 2018

Some good points covered. Some presenters better than others.