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学生对 University of Pennsylvania 提供的 Introduction to Marketing 的评价和反馈

4.8
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13,377 个评分

课程概述

Taught by three of Wharton's top faculty in the marketing department, consistently ranked as the #1 marketing department in the world, this course covers three core topics in customer loyalty: branding, customer centricity, and practical, go-to-market strategies. You’ll learn key principles in - Branding: brand equity is one of the key elements of keeping customers in a dynamic world in which new startups are emerging constantly. - Customer centricity: not synonymous with customer service, customer centricity starts with customer focus and need-gathering. - Go-to-market strategies: understand the drivers that influence customers and see how these are implemented prior to making an investment. Complete this course as part of Wharton's Business Foundations Specialization, and you'll have the opportunity to take the Capstone Project and prepare a strategic analysis and proposed solution to a real business challenge from Wharton-governed companies like Shazam and SnapDeal or to a challenge faced by your own company or organization. Wharton-trained staff will evaluate the top submissions, and leadership teams at Shazam and SnapDeal will review the highest scoring projects prepared for their companies....

热门审阅

MA

Mar 21, 2016

This course was excellent - the professors were incredible as well as the subject material. I felt I learned a comparable amount from this short MOOC vs what I learned in some of my MBA courses!Mike

AK

Jul 17, 2016

Profoundly insightful about the Marketing process. I developed a deep respect for the esteemed panel of Professors and their simple approach to explaining and applying complex Marketing concepts.

筛选依据：

2351 - Introduction to Marketing 的 2375 个评论（共 2,544 个）

创建者 Abhishek M

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Dec 28, 2015

The course is good and it covers various aspects of marketing.

创建者 Yoshi F T

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Mar 7, 2019

It has been possible to learn a basic framework of Marketing.

创建者 AKSHAI R J

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Jul 19, 2025

ITS VERY USEFUL AND VERY HELP FULL FOR UPCOMING GENERATIONS

创建者 Nicholas J N

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Jan 14, 2022

Kind of boring but very informative and obviously important

创建者 Deleted A

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Jan 3, 2021

Material was well-presented and concepts clearly explained.

创建者 Matilda M

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Jul 29, 2018

Great overview, easy to understand without prior knowledge.

创建者 Alan M

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Oct 16, 2022

More interactive quizzes and illustrations would be great

创建者 Lauren R

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Jul 30, 2020

Examples could get refreshed, otherwise great instruction.

创建者 Tanchanok C

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Apr 25, 2020

It’s really useful. I’m happy to be part of this course.

创建者 shikhar p

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Apr 22, 2019

good quality ,great insights for people new to marketing

创建者 Josh S

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Jun 29, 2018

It's a succinct course in basic principles or marketing.

创建者 Carlos E P

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Mar 28, 2016

Simple but updated course and easy to follow. Thank you!

创建者 Elfi X Z

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Apr 29, 2023

It will be great to have the slide deck of the sessions

创建者 Gerard O

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Apr 27, 2020

Slightly confusing at times, but extremely educational.

创建者 Sarah A

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Feb 22, 2020

A great course it was interesting and i had so much fun

创建者 Thiện N Đ

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Apr 22, 2018

Good for newbie like me. More acknowledge for everyone.

创建者 Yuliya C

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Feb 27, 2019

interesting course, but some information was outdated.

创建者 Pradeep J

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Feb 21, 2016

An excellent course that is original and contemporary.

创建者 VidDoxx

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Mar 12, 2017

awesome but make sure that the lectures are readeable

创建者 Ashley E

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May 17, 2020

it was a bit of a challenge but I made it thank god.

创建者 Bhaskar A V

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Apr 23, 2020

Course is good to understand marketing fundamentals.

创建者 Piyachart C

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Jun 18, 2023

Good course, Fulfill Marketing knowledge from zero.

创建者 Aditya A

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Aug 27, 2023

very insightful. It was a fun learning experience

创建者 Mahabub A R

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Jul 13, 2023

Always something new and unknown things to learn!

创建者 Nienke T

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Aug 4, 2017

Interesting material and entertaining professors!