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学生对 University of Pennsylvania 提供的 Introduction to Marketing 的评价和反馈

4.8
13,358 个评分

课程概述

Taught by three of Wharton's top faculty in the marketing department, consistently ranked as the #1 marketing department in the world, this course covers three core topics in customer loyalty: branding, customer centricity, and practical, go-to-market strategies. You’ll learn key principles in - Branding: brand equity is one of the key elements of keeping customers in a dynamic world in which new startups are emerging constantly. - Customer centricity: not synonymous with customer service, customer centricity starts with customer focus and need-gathering. - Go-to-market strategies: understand the drivers that influence customers and see how these are implemented prior to making an investment. Complete this course as part of Wharton's Business Foundations Specialization, and you'll have the opportunity to take the Capstone Project and prepare a strategic analysis and proposed solution to a real business challenge from Wharton-governed companies like Shazam and SnapDeal or to a challenge faced by your own company or organization. Wharton-trained staff will evaluate the top submissions, and leadership teams at Shazam and SnapDeal will review the highest scoring projects prepared for their companies....

热门审阅

MA

Mar 21, 2016

This course was excellent - the professors were incredible as well as the subject material. I felt I learned a comparable amount from this short MOOC vs what I learned in some of my MBA courses!Mike

AK

Dec 5, 2015

I am really enjoying this course and the lessons are easy to follow. The instructor gives great examples to sum up each lesson and her explanations really hone in on what marketing actually entails.

筛选依据:

2326 - Introduction to Marketing 的 2350 个评论(共 2,544 个)

创建者 Federico E

Sep 7, 2018

Good, but a bit messy in the video organization and needs a bit of an update.

创建者 Imanol A

Jan 23, 2017

Some of the lectures were great and innovative, others felt rather out-dated

创建者 PLINIO G C

Oct 14, 2016

Exemplos muito associados à cidades estadunidenses. Sem comparações globais.

创建者 Aravind P

Dec 12, 2015

High quality content which is explained in a way that anyone can understand.

创建者 Cisco J I

May 13, 2020

A great, definitive introduction to key concepts in marketing and branding!

创建者 Nina S

May 21, 2018

Good quality videos with in-video participation prompts to keep you engaged

创建者 Marco L

Nov 29, 2020

Interesting, well delivered concepts. I enjoyed studying marketing basics.

创建者 Adriana W

May 14, 2020

Good guidance into the Introduction to marketing.

Easy to follow analogies.

创建者 Sarah J H

Jun 11, 2018

Loved the course but the materials are from 2013 and so could be updated

创建者 Collins O B

Jun 23, 2017

Great Course! Got to understand most of the basic concepts in marketing.

创建者 huzhanfox

Nov 18, 2018

The lectures are helpful. But no slides download is a bit inconvenient.

创建者 Nancy L

Apr 12, 2018

Course content is very up-to date, but not very structured as a whole.

创建者 Paul G

Mar 29, 2016

Very informative, but I wish it was a bit longer and more indepth! :)

创建者 Kevin S

May 6, 2021

This is a pretty high level overview. It is indeed an "Introduction"

创建者 Joan M

Jul 15, 2019

Very interesting and informative. I got a lot of ideas for my books.

创建者 Qi K

Jan 23, 2018

定位大陆,视频不翻墙无法加载,于是磕磕碰碰靠看字幕学完了这一系列课程。我刚庄行进入MKT领域,很多知识都可以拿来立即使用! 非常感谢!

创建者 Dhruvil K

Jul 2, 2016

The content is very well explained. Must take course for beginners.

创建者 Antonia S

Oct 13, 2022

I learned a lot but In some sessions, there were too many videos.

创建者 Lukshyaraj S

May 4, 2020

beautifully explained non detailed course with vivid explanations

创建者 Cherag B

Mar 31, 2019

The test had a few very specific questions - but overall great !

创建者 Malende S

Dec 11, 2017

some quizzes where quite difficult but learnt a lot from course

创建者 Lungisa S

May 24, 2022

This was exceptional course! I'm greatful for the opportunity.

创建者 rebecca

Sep 12, 2019

Muy buen curso, me ha enseñado muchísimas cosas. Recomendable.

创建者 Kat

Aug 25, 2017

Overall great information and easily understood presentations.

创建者 Sarah E

Jun 5, 2017

Could have used more examples to drive home conceptual points.