营销解析课程可以帮助您学习数据分析、客户细分、营销活动绩效衡量和投资回报计算。您可以掌握解读营销指标、优化数字战略和利用消费者洞察力推动决策的技能。许多课程都会介绍 Google Analytics、Tableau 和 Excel 等工具,这些工具支持数据解析和趋势可视化,使您能够在实际营销场景中应用自己的技能。

Fundação Instituto de Administração
您将获得的技能: Strategic Marketing, Marketing Analytics, Marketing Strategies, Digital Marketing, Marketing, Consumer Behaviour, Sales Strategy, Customer Analysis, Marketing Strategy and Techniques, Data-Driven Decision-Making, Data Visualization Software, Customer Engagement, Market Analysis, Key Performance Indicators (KPIs), Analytics, Data Analysis, Target Market, Time Series Analysis and Forecasting, E-Commerce, Performance Measurement
初级 · 专项课程 · 3-6 个月

您将获得的技能: Benchmarking, Search Engine Optimization, Content Performance Analysis, Keyword Research, Marketing Analytics, Key Performance Indicators (KPIs), Performance Analysis, Web Analytics and SEO, Performance Measurement, Content Strategy, Performance Improvement, Driving engagement, Trend Analysis, Customer Insights
初级 · 课程 · 1-4 周

Duke University
您将获得的技能: 商业分析, SQL, 数据驱动的决策制定, 数字化转型, 决策, 数据分析, 电子商务, Tableau 软件, 业务指标, 商业智能, 业务过程, 分析, 金融服务, 网络分析, 关键绩效指标 (KPI), 业务流程改进
混合 · 课程 · 1-3 个月

您将获得的技能: Facebook, Corporate Communications, Customer Insights, Social Media Marketing, Marketing Analytics, Social Media, Content Performance Analysis, Marketing Strategies, Social Media Strategy, Marketing, Target Audience, Research
初级 · 指导项目 · 不超过 2 小时
您将获得的技能: AI Personalization, Marketing Analytics, A/B Testing, Marketing Strategies, Marketing Effectiveness, Product Marketing, Marketing, Advertising Campaigns, Performance Measurement, Generative AI, Target Audience, Google Ads, Predictive Analytics, ChatGPT, Analytics, Artificial Intelligence, Automation
初级 · 课程 · 1-4 周

O.P. Jindal Global University
您将获得的技能: Marketing Analytics, Supervised Learning, Customer Retention, Applied Machine Learning, Predictive Analytics, Marketing, Scikit Learn (Machine Learning Library), Marketing Strategies, Customer Insights, Machine Learning, Predictive Modeling, Python Programming, Regression Analysis, Personalized Service, Artificial Intelligence and Machine Learning (AI/ML), Application Deployment
初级 · 课程 · 1-3 个月

您将获得的技能: Data Collection, Data Validation, Marketing Effectiveness
中级 · 课程 · 3-6 个月

University of Colorado Boulder
您将获得的技能: 商业分析, 数据驱动的决策制定, 数据可视化软件, 数据叙事, 数据分析, 沟通, 技术交流, 数据展示, 演讲, 分析, 统计报告, 案例研究
中级 · 课程 · 1-4 周

Unilever
您将获得的技能: Web Analytics, Digital Marketing, Google Analytics, Social Media Marketing, Search Engine Marketing, Social Media Strategy, Marketing Strategies, Search Engine Optimization, Keyword Research, Marketing Analytics, A/B Testing, Advertising Campaigns, Smart Goals, Performance Analysis, Key Performance Indicators (KPIs), Value Propositions
初级 · 课程 · 1-4 周

University of Colorado System
您将获得的技能: Classification And Regression Tree (CART), AI Personalization, Marketing Analytics, Unsupervised Learning, Customer Analysis, Predictive Analytics, Applied Machine Learning, Advanced Analytics, Supervised Learning, Dimensionality Reduction, Predictive Modeling, Marketing Strategies, Data-Driven Decision-Making, Strategic Marketing, Customer experience improvement, Personalized Service, Machine Learning, Regression Analysis
中级 · 课程 · 1-4 周

O.P. Jindal Global University
您将获得的技能: Predictive Analytics, Business Analytics, Data Mining, Forecasting, Demand Planning, Statistical Methods, Data-Driven Decision-Making, Customer Analysis, Regression Analysis, Data Analysis, Data Processing, Data Cleansing, Classification And Regression Tree (CART), Statistical Analysis, Dimensionality Reduction, Business Communication, Unsupervised Learning, Market Analysis, Machine Learning Algorithms
攻读学位
混合 · 课程 · 3-6 个月

University of Colorado Boulder
您将获得的技能: 商业分析, 财务分析, 数据叙事, 统计建模, 数据分析, 数据展示, 投资管理, 数据转换, 技术交流, 投资组合管理, 功能工程, 预测建模, 数据操作, 回归分析, 预测分析, 数据质量, 高级分析, 分析, 数据清理, 数据处理
中级 · 课程 · 1-4 周