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返回到 Digital Marketing Implementation: Executing Strategies in a Connected, Data-Driven World

学生对 University of Illinois Urbana-Champaign 提供的 Digital Marketing Implementation: Executing Strategies in a Connected, Data-Driven World 的评价和反馈

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3,170 个评分

课程概述

The proliferation of digital technology gives businesses an unprecedented and diverse new set of tools to reach, engage, monitor, and respond to consumers. The aggregated and voluminous digital data can also be leveraged to better target specific consumer segments. Following “Digital Media and Marketing Principles,” this course aims to give you a deeper understanding of core processes of planning a digital marketing campaign and the role of various digital channels in integrated marketing communication. You will be able to: - Adopt a holistic and integrated approach to digital marketing planning - Develop a purposeful content marketing strategy to achieve your business and marketing goals - Effectively mix paid, earned, owned, and shared media channels to discover, reach, and engage your customers - Critically evaluate the role social media platforms play in viral and influencer marketing campaigns - Evaluate and measure the success of digital marketing campaigns - Identify and manage risks in digital marketing This course is part of Gies College of Business’s suite of online programs, including the iMBA and iMSM. Learn more about admission into the program and explore how your Coursera work can be leveraged if accepted into a degree program at https://degrees.giesbusiness.illinois.edu/idegrees/....

热门审阅

HH

Aug 15, 2021

That greatt!The course helped me systematize the process of creating a media strategy in the digital age. Thanks to the University of Illinois faculty and the Coursera course team.

FJ

Feb 3, 2021

This is a useful and excellent course. This is where I want my career to go. I want to plan campaigns and also study analytics on helping with strategy as well as seeing results.

筛选依据：

276 - Digital Marketing Implementation: Executing Strategies in a Connected, Data-Driven World 的 300 个评论（共 752 个）

创建者 Jorge L C A

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Apr 8, 2020

Clases claras y concisas.

创建者 Vincent O

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Aug 4, 2019

Good course. learn a lot

创建者 Mario U

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Mar 4, 2019

excellent, great course!

创建者 Conrad A

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Jan 6, 2018

very informative course.

创建者 Mohamed G

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Jun 6, 2016

this course is very nice

创建者 Pragyan

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May 23, 2020

it is excellent course.

创建者 Chloe c

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May 10, 2020

enjoy this course a lot

创建者 Giovanna S D C

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Mar 19, 2018

Its a very good course!

创建者 SANJEET A

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Aug 3, 2017

very great experience !

创建者 Ugboh J

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May 2, 2021

I enjoyed this course.

创建者 Anshuman S

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Jul 22, 2020

Great course must try!

创建者 Joshi G A

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Jun 10, 2020

its a very good course

创建者 Alice N

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May 6, 2020

Interesting and Useful

创建者 Fredrick O

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Dec 31, 2018

A very engaging course

创建者 Shruti G

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Feb 24, 2021

REALLY USEFUL COURSE

创建者 solomon v

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May 16, 2020

Very Rich in content

创建者 Muhammad I

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Sep 23, 2019

An excellent course

创建者 Finley J P

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Aug 17, 2019

It was very helpful

创建者 Bénédicte M

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May 20, 2019

Really interesting!

创建者 Sathyajith D

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Mar 27, 2017

Great summarization

创建者 Igor P

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Nov 4, 2020

Great experience !

创建者 Surbhi K

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Oct 10, 2020

i like this course

创建者 Sagiraju G S P V

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Aug 8, 2020

Yeah. It was great

创建者 AAKASH K

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May 29, 2020

this is a good one

创建者 Antony J L

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Dec 14, 2018

Excellent course!!