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返回到 Digital Marketing Implementation: Executing Strategies in a Connected, Data-Driven World

学生对 University of Illinois Urbana-Champaign 提供的 Digital Marketing Implementation: Executing Strategies in a Connected, Data-Driven World 的评价和反馈

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3,163 个评分

课程概述

The proliferation of digital technology gives businesses an unprecedented and diverse new set of tools to reach, engage, monitor, and respond to consumers. The aggregated and voluminous digital data can also be leveraged to better target specific consumer segments. Following “Digital Media and Marketing Principles,” this course aims to give you a deeper understanding of core processes of planning a digital marketing campaign and the role of various digital channels in integrated marketing communication. You will be able to: - Adopt a holistic and integrated approach to digital marketing planning - Develop a purposeful content marketing strategy to achieve your business and marketing goals - Effectively mix paid, earned, owned, and shared media channels to discover, reach, and engage your customers - Critically evaluate the role social media platforms play in viral and influencer marketing campaigns - Evaluate and measure the success of digital marketing campaigns - Identify and manage risks in digital marketing This course is part of Gies College of Business’s suite of online programs, including the iMBA and iMSM. Learn more about admission into the program and explore how your Coursera work can be leveraged if accepted into a degree program at https://degrees.giesbusiness.illinois.edu/idegrees/....

热门审阅

DF

Jul 4, 2022

The case study make me practice: combine the strategic , analytical, creative and critical thinking. The interviews with an expert every week gain insigth and how they implement for business practice.

GC

Dec 20, 2020

great course gave a whole new insight on this part of the course I will highly recommend to others . the instructor teach it very clearly and the examples are really applicable. Learned a lot from it!

筛选依据：

351 - Digital Marketing Implementation: Executing Strategies in a Connected, Data-Driven World 的 375 个评论（共 752 个）

创建者 Pranjal B S

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Aug 28, 2020

impressed.

创建者 Гільтай Л С

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May 12, 2020

Все супер!

创建者 Marieta T

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Oct 4, 2019

Amazing co

创建者 Amanda O

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Dec 13, 2016

Excellent!

创建者 gauraksh m

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Dec 10, 2021

very good

创建者 Carlyn M Q

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Jan 15, 2021

wonderful

创建者 Bruna B

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Oct 13, 2020

Loved it!

创建者 inggrid r

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Jun 14, 2020

Very good

创建者 paula a g c

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May 17, 2020

excellent

创建者 Hansen P W

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Apr 11, 2020

Excellent

创建者 Margarito Z

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Jul 18, 2019

Excelente

创建者 Eman K A H

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Jun 3, 2018

excellent

创建者 Claudio D S F

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Oct 16, 2017

very good

创建者 Anantharam S

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Sep 12, 2017

Excellant

创建者 Renjiro P E Y

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Jan 6, 2021

detailed

创建者 Carlos A N S M

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Nov 12, 2015

Perfect!

创建者 Anthony V

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Oct 6, 2019

Thanks!

创建者 Abishek Y B

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Sep 2, 2020

Great

创建者 Afsana A A

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Jul 6, 2020

great

创建者 Rahul G

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Mar 4, 2021

cool

创建者 Martha O

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Nov 30, 2020

Good

创建者 MANISH N

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Nov 21, 2020

good

创建者 Tabitha E S

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Sep 28, 2020

Good

创建者 AHMED A A A E

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Sep 11, 2020

good

创建者 ARTHI.V

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Aug 7, 2020

Good