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返回到 Digital Marketing Implementation: Executing Strategies in a Connected, Data-Driven World

学生对 University of Illinois Urbana-Champaign 提供的 Digital Marketing Implementation: Executing Strategies in a Connected, Data-Driven World 的评价和反馈

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3,163 个评分

课程概述

The proliferation of digital technology gives businesses an unprecedented and diverse new set of tools to reach, engage, monitor, and respond to consumers. The aggregated and voluminous digital data can also be leveraged to better target specific consumer segments. Following “Digital Media and Marketing Principles,” this course aims to give you a deeper understanding of core processes of planning a digital marketing campaign and the role of various digital channels in integrated marketing communication. You will be able to: - Adopt a holistic and integrated approach to digital marketing planning - Develop a purposeful content marketing strategy to achieve your business and marketing goals - Effectively mix paid, earned, owned, and shared media channels to discover, reach, and engage your customers - Critically evaluate the role social media platforms play in viral and influencer marketing campaigns - Evaluate and measure the success of digital marketing campaigns - Identify and manage risks in digital marketing This course is part of Gies College of Business’s suite of online programs, including the iMBA and iMSM. Learn more about admission into the program and explore how your Coursera work can be leveraged if accepted into a degree program at https://degrees.giesbusiness.illinois.edu/idegrees/....

热门审阅

DF

Jul 4, 2022

The case study make me practice: combine the strategic , analytical, creative and critical thinking. The interviews with an expert every week gain insigth and how they implement for business practice.

GC

Dec 20, 2020

great course gave a whole new insight on this part of the course I will highly recommend to others . the instructor teach it very clearly and the examples are really applicable. Learned a lot from it!

筛选依据：

301 - Digital Marketing Implementation: Executing Strategies in a Connected, Data-Driven World 的 325 个评论（共 752 个）

创建者 Carol M R M

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Dec 30, 2020

Excellent course!

创建者 Melinda K

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Sep 28, 2020

Interesting class

创建者 WITNESS D M

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Sep 28, 2020

great instructors

创建者 Nuwan

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Aug 1, 2020

Excellent course.

创建者 Suprath S

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Jun 29, 2020

Awesome course!!!

创建者 Hong C

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May 16, 2020

I LIKE THE COURSE

创建者 Mattia T

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Feb 1, 2019

Excellent course!

创建者 Ayman M F E

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Dec 29, 2018

Excellent teacher

创建者 jad d

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Jan 2, 2021

enjoyed learning

创建者 SUNIL K

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Nov 25, 2020

very good course

创建者 Nitesh N

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Oct 1, 2020

excellent course

创建者 APURVA -

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Sep 15, 2020

It was excellent

创建者 LYSINDER A B

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Sep 2, 2020

Great learnings.

创建者 Prince K O

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Aug 9, 2020

Excellent course

创建者 Nat C

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May 25, 2020

Great Prof. Ever

创建者 Zakaria A

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Apr 11, 2020

Excellent course

创建者 Karthik k

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Apr 10, 2020

Very good course

创建者 Mateo J U

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Dec 21, 2018

I learned a lot!

创建者 Richa B

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Aug 13, 2017

Great experience

创建者 Marica A

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Jun 18, 2017

Excellent course

创建者 Tamara A

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May 16, 2017

Very informative

创建者 Faris C

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Dec 20, 2020

Well Structured

创建者 Enoch D A

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Apr 26, 2020

great course ..

创建者 Edson d O

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Jul 11, 2018

Great Course!!!

创建者 Adnan K

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Sep 11, 2020

Really helpful