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返回到 Digital Marketing Implementation: Executing Strategies in a Connected, Data-Driven World

学生对 University of Illinois Urbana-Champaign 提供的 Digital Marketing Implementation: Executing Strategies in a Connected, Data-Driven World 的评价和反馈

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3,163 个评分

课程概述

The proliferation of digital technology gives businesses an unprecedented and diverse new set of tools to reach, engage, monitor, and respond to consumers. The aggregated and voluminous digital data can also be leveraged to better target specific consumer segments. Following “Digital Media and Marketing Principles,” this course aims to give you a deeper understanding of core processes of planning a digital marketing campaign and the role of various digital channels in integrated marketing communication. You will be able to: - Adopt a holistic and integrated approach to digital marketing planning - Develop a purposeful content marketing strategy to achieve your business and marketing goals - Effectively mix paid, earned, owned, and shared media channels to discover, reach, and engage your customers - Critically evaluate the role social media platforms play in viral and influencer marketing campaigns - Evaluate and measure the success of digital marketing campaigns - Identify and manage risks in digital marketing This course is part of Gies College of Business’s suite of online programs, including the iMBA and iMSM. Learn more about admission into the program and explore how your Coursera work can be leveraged if accepted into a degree program at https://degrees.giesbusiness.illinois.edu/idegrees/....

热门审阅

DF

Jul 4, 2022

The case study make me practice: combine the strategic , analytical, creative and critical thinking. The interviews with an expert every week gain insigth and how they implement for business practice.

GC

Dec 20, 2020

great course gave a whole new insight on this part of the course I will highly recommend to others . the instructor teach it very clearly and the examples are really applicable. Learned a lot from it!

筛选依据：

326 - Digital Marketing Implementation: Executing Strategies in a Connected, Data-Driven World 的 350 个评论（共 752 个）

创建者 Shaurya s

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Sep 5, 2020

amazing course

创建者 VIGHNESH J

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May 6, 2020

Excellent work

创建者 Laura F S

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May 4, 2020

Good excercise

创建者 Christopher S

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Feb 14, 2020

Awesome course

创建者 Rajat P

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Sep 9, 2019

Awesome course

创建者 Sunita P

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Nov 8, 2016

Great course!!

创建者 Engr. A U Z

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Sep 30, 2021

Great course.

创建者 Simon J A H

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Nov 4, 2020

Great course!

创建者 Keith K D

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Oct 5, 2020

Great course,

创建者 Akhil V

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Oct 11, 2018

Great course!

创建者 PRISCILLA P

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Jan 21, 2018

Great course!

创建者 peresvetov k

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Aug 30, 2016

Great course!

创建者 VAIBHAV C

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Aug 19, 2020

nice course.

创建者 Hamid T H H

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Jun 22, 2020

Amazing !!!!

创建者 Deni S

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Jun 6, 2020

it's so good

创建者 MOHAMED H

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Mar 3, 2019

great course

创建者 Mehrdad k

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Jan 10, 2019

great course

创建者 Marcos D B

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Jan 15, 2018

Good course.

创建者 Andrew Y

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Sep 17, 2020

Good Course

创建者 Abeer a b

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Jun 20, 2020

good course

创建者 Vishal S

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Apr 30, 2020

Insightful.

创建者 Mikhail S

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Mar 28, 2019

very useful

创建者 UTKARSH M

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Mar 4, 2019

Good course

创建者 ahmed f

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Jul 24, 2017

very useful

创建者 Hemant K

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Nov 16, 2015

Nice Course