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返回到 Foundations of Digital Marketing and E-commerce

学生对 Google 提供的 Foundations of Digital Marketing and E-commerce 的评价和反馈

4.8
29,735 个评分

课程概述

This is the first of eight courses in the Google Digital Marketing & E-commerce Certificate, which will equip you with the skills you need to apply to entry-level roles in these fields. People who work in digital marketing and e-commerce help their organizations attract new customers, engage customers through various digital channels, and drive transactions like purchases and customer loyalty. In this course, you’ll explore entry-level jobs in digital marketing and e-commerce and identify the roles and functions that those jobs play within an organization. You’ll also learn about the marketing funnel and how it shapes the customer journey. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks, and helping you build your skills and prepare for the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Define the fields of digital marketing and e-commerce - Describe the job responsibilities of an entry-level digital marketing coordinator and e-commerce analyst (and similar job titles) - Summarize how this program will help prepare you for a career in digital marketing and e-commerce - Identify the roles and functions that digital marketing and e-commerce play within an organization - Understand the customer journey and the function of journey maps - Explain the concept of a marketing funnel - Understand the elements and goals of a digital marketing and e-commerce strategy...

热门审阅

AG

Jun 19, 2022

thank you google for this course to know what is digital marketing , how it works , what are the definations to various tacts , various terms , types of marketing, marketing funnel and so much ...

CB

May 16, 2022

I really enjoyed this course and was not bored! I loved the break up of the videos and the readings and the fact that they allowed you to download the glossary at the end. I am so happy I took this!

筛选依据:

6351 - Foundations of Digital Marketing and E-commerce 的 6375 个评论(共 6,914 个)

创建者 Vidhi S

Aug 8, 2023

love the way taught, but could have been more engaging.

创建者 Ezz A

Mar 9, 2023

i hope there will be more depth and detail in the course

创建者 Dipika S

Feb 3, 2023

The teaching method is exceptional and very informative.

创建者 Suzana d M D C

Jan 8, 2023

Não teve atividades práticas de como funciona na prática

创建者 Kimmie F

Dec 27, 2022

Predominantly vocabulary oriented with examples of usage

创建者 Yusuke O

Feb 11, 2025

Great intro, but that's it. Onwards to the next course

创建者 Md. S H

Jan 22, 2025

The course are effective but need to add more practical

创建者 MATHEW F I

Feb 18, 2023

It was very useful and the course was very interesting.

创建者 Esteban R

Aug 12, 2022

Friendly and convenient to learn on your own free time.

创建者 LATANYA N

Jun 8, 2025

good theray and working knowledge of digital marketing

创建者 FAISSAL E A

Feb 9, 2025

I really like this formation and i hope to complete it

创建者 Hanan N

May 10, 2023

This Course is very helpful. It's full of information.

创建者 Sawad K

Nov 2, 2022

Helps to learn new more things about digital marketing

创建者 Sumit N

Sep 15, 2023

With time it got monotonous but yeah too much better.

创建者 Zainab W

Feb 25, 2023

Amazing Experience and surprisingly

not boring at all

创建者 Kaustubh M

Jan 13, 2023

it was my first course on Coursera its really helpful

创建者 Selina P

Nov 15, 2022

I learned basic conceptions of E-commerce. It's good.

创建者 Muhammad A T

Jan 13, 2024

awosome iformation for those who are focus on carier

创建者 Yisell R

Jun 2, 2025

Lo que no me gusta es que la traducción es terrible

创建者 Darwin Y N C

Mar 18, 2025

Aveces la traduccion no ayuda a entender las clases

创建者 Lou L Y

Nov 30, 2023

But the last unit is a bit difficult to understand.

创建者 Deepak K N

Apr 27, 2023

Well-managed course by good teachers or instructors

创建者 Khaliq J

Feb 4, 2025

It's too large heavy tops but I enjoyed the course

创建者 Siddhanth R

Nov 18, 2024

decent course for a good kick start with marketing

创建者 Misael B

Jun 25, 2024

Wish there was a project to do to make a portfolio