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返回到 Foundations of Digital Marketing and E-commerce

学生对 Google 提供的 Foundations of Digital Marketing and E-commerce 的评价和反馈

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29,735 个评分

课程概述

This is the first of eight courses in the Google Digital Marketing & E-commerce Certificate, which will equip you with the skills you need to apply to entry-level roles in these fields. People who work in digital marketing and e-commerce help their organizations attract new customers, engage customers through various digital channels, and drive transactions like purchases and customer loyalty. In this course, you’ll explore entry-level jobs in digital marketing and e-commerce and identify the roles and functions that those jobs play within an organization. You’ll also learn about the marketing funnel and how it shapes the customer journey. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks, and helping you build your skills and prepare for the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Define the fields of digital marketing and e-commerce - Describe the job responsibilities of an entry-level digital marketing coordinator and e-commerce analyst (and similar job titles) - Summarize how this program will help prepare you for a career in digital marketing and e-commerce - Identify the roles and functions that digital marketing and e-commerce play within an organization - Understand the customer journey and the function of journey maps - Explain the concept of a marketing funnel - Understand the elements and goals of a digital marketing and e-commerce strategy...

热门审阅

OO

Nov 14, 2023

This course has really offered me a whole lots of opportunities to be prepared for different assigned job roles in the field of digital marketing and e-commerce. A big thanks to Coursera. Keep it up!

ES

Oct 4, 2023

For me as someone who has no idea or background in Digital Marketing and E-Commerce this foundation course is an eye-opening experience that teaches you what Digital Marketing and E-Commerce is about.

筛选依据：

6451 - Foundations of Digital Marketing and E-commerce 的 6475 个评论（共 6,913 个）

创建者 LIANE C L

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Jun 25, 2025

curso de otima qualidade de ensino

创建者 Maria E O M

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Jun 16, 2025

seria melhor se fosse em portugues

创建者 Rabiu H K

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Jan 26, 2025

It was exceptional and insightful.

创建者 Nizar N

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Sep 16, 2024

great course with rich information

创建者 Rajarshi P

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Dec 27, 2022

It was amazing to learn new things

创建者 Amber D (

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Sep 26, 2022

Y'all got me through!! Thank you.

创建者 Nick

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Jun 29, 2022

Great coverage on the foundations.

创建者 Sneha

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Nov 4, 2024

i want to be more practical based

创建者 nelson D G ( t r a

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Nov 21, 2023

lots to know, new language to me.

创建者 Bonakele Z

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Sep 17, 2023

Very informative and interesting.

创建者 Michael H

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Aug 1, 2024

Good introduction but that's all

创建者 Pizza A

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Jul 20, 2024

Amazing, it clarifies my role...

创建者 Ecko S

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Apr 5, 2023

THE INSTRUCTOR WAS VERY DETAILED

创建者 Muhammad S

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Mar 27, 2023

Good and a easy to learn course.

创建者 Ashish D

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Dec 2, 2022

lacking assignments and projects

创建者 Abdelghani a

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Jul 19, 2022

It is a very interesting course.

创建者 Badejo U

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Aug 19, 2025

This course really help me alot

创建者 DANIELA A D

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Jul 23, 2025

estan muy tediosos los examenes

创建者 Nick H

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Mar 31, 2025

Pretty good foundational course

创建者 Vernan R

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Dec 16, 2024

learned a lot, very informative

创建者 Kevin G

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Sep 2, 2023

Good intro into what comes next

创建者 Aaron F

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May 9, 2023

great information for beginning

创建者 Walida T

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Jan 15, 2023

It was great. Very informative.

创建者 Caroline H

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Oct 15, 2022

A great and indepth coursework

创建者 Francisco M Q

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Aug 12, 2025

muy buena informacion, gracias