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返回到 Foundations of Digital Marketing and E-commerce

学生对 Google 提供的 Foundations of Digital Marketing and E-commerce 的评价和反馈

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29,735 个评分

课程概述

This is the first of eight courses in the Google Digital Marketing & E-commerce Certificate, which will equip you with the skills you need to apply to entry-level roles in these fields. People who work in digital marketing and e-commerce help their organizations attract new customers, engage customers through various digital channels, and drive transactions like purchases and customer loyalty. In this course, you’ll explore entry-level jobs in digital marketing and e-commerce and identify the roles and functions that those jobs play within an organization. You’ll also learn about the marketing funnel and how it shapes the customer journey. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks, and helping you build your skills and prepare for the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Define the fields of digital marketing and e-commerce - Describe the job responsibilities of an entry-level digital marketing coordinator and e-commerce analyst (and similar job titles) - Summarize how this program will help prepare you for a career in digital marketing and e-commerce - Identify the roles and functions that digital marketing and e-commerce play within an organization - Understand the customer journey and the function of journey maps - Explain the concept of a marketing funnel - Understand the elements and goals of a digital marketing and e-commerce strategy...

热门审阅

CK

Nov 13, 2023

This is simply the best course, started out with barely much knowledge in digital marketing and e-commerce but I have been making consistent progress in the level of my knowledge in digital marketing.

OO

Nov 14, 2023

This course has really offered me a whole lots of opportunities to be prepared for different assigned job roles in the field of digital marketing and e-commerce. A big thanks to Coursera. Keep it up!

筛选依据：

6501 - Foundations of Digital Marketing and E-commerce 的 6525 个评论（共 6,916 个）

创建者 Jayesh J

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Jul 13, 2023

The course was exemplary !

创建者 Adri L

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Apr 24, 2023

very simple and easy to do

创建者 Erkam C

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Apr 19, 2023

It's not bad for beginners

创建者 Ryan

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Jan 3, 2023

Decent overview and intro.

创建者 Hoàng L D

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Feb 3, 2025

I dont see my certificate

创建者 Dayim y k

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Dec 5, 2023

Good guide for beginners.

创建者 AM t

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Jan 14, 2023

Good to learn more easily

创建者 Abhijeet S J

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Oct 27, 2022

Simple easy well curated

创建者 SAIYOGITHA K P

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Oct 6, 2024

It is very useful course

创建者 belen e

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Feb 19, 2024

good introduction course

创建者 Grishma T

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Mar 21, 2023

Great Foundation course.

创建者 Nathan H

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Jun 1, 2022

hard and boring at times

创建者 Shivam S

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Jul 12, 2025

very brief about things

创建者 Tejas K

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Jan 12, 2025

good matter of our life

创建者 Shriya R

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Jan 9, 2025

gives a good foundation

创建者 Ahtasham A

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Oct 28, 2024

Well define everything.

创建者 Eriny J

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Feb 24, 2024

need arabic translation

创建者 Kartik P

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Sep 14, 2022

Great experince so far

创建者 bhavya d

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Jun 10, 2022

Great beginning course!

创建者 Alessandra C A d o

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Sep 3, 2025

maravilhoso muito bom

创建者 Derek B

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Jun 12, 2025

could be more in depth

创建者 Darshan D

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Nov 19, 2024

best platform to learn

创建者 MUHAMMAD I

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May 31, 2024

Thats the great course

创建者 Gourab D

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Apr 10, 2024

Good one for beginners

创建者 snow g

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Apr 26, 2023

Love it so informative