Chevron Left
返回到 Foundations of Digital Marketing and E-commerce

学生对 Google 提供的 Foundations of Digital Marketing and E-commerce 的评价和反馈

4.8
星
29,735 个评分

课程概述

This is the first of eight courses in the Google Digital Marketing & E-commerce Certificate, which will equip you with the skills you need to apply to entry-level roles in these fields. People who work in digital marketing and e-commerce help their organizations attract new customers, engage customers through various digital channels, and drive transactions like purchases and customer loyalty. In this course, you’ll explore entry-level jobs in digital marketing and e-commerce and identify the roles and functions that those jobs play within an organization. You’ll also learn about the marketing funnel and how it shapes the customer journey. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks, and helping you build your skills and prepare for the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Define the fields of digital marketing and e-commerce - Describe the job responsibilities of an entry-level digital marketing coordinator and e-commerce analyst (and similar job titles) - Summarize how this program will help prepare you for a career in digital marketing and e-commerce - Identify the roles and functions that digital marketing and e-commerce play within an organization - Understand the customer journey and the function of journey maps - Explain the concept of a marketing funnel - Understand the elements and goals of a digital marketing and e-commerce strategy...

热门审阅

OO

Nov 14, 2023

This course has really offered me a whole lots of opportunities to be prepared for different assigned job roles in the field of digital marketing and e-commerce. A big thanks to Coursera. Keep it up!

ES

Oct 4, 2023

For me as someone who has no idea or background in Digital Marketing and E-Commerce this foundation course is an eye-opening experience that teaches you what Digital Marketing and E-Commerce is about.

筛选依据：

6476 - Foundations of Digital Marketing and E-commerce 的 6500 个评论（共 6,913 个）

创建者 Deleted A

•

May 6, 2025

Good but need more explanation

创建者 Ana T d L B

•

May 9, 2024

O curso está sendo maravilhoso

创建者 Basirat A

•

Nov 10, 2022

it is nice and simple to learn

创建者 Tobias S

•

Sep 25, 2024

Very well set up for learning

创建者 Hermine M

•

Jun 25, 2024

Need more practical knowledge

创建者 Shilpa T

•

Jul 26, 2022

ITS SO USEFUL AND INTERESTING

创建者 Nitin S

•

Aug 6, 2025

Need to add practical things

创建者 Rahul R

•

Jan 31, 2025

The course is designed well.

创建者 Tekumudi S

•

Jan 22, 2025

I learnt very useful content

创建者 Sittipon N

•

May 30, 2023

Thank you for this learning.

创建者 Hummam K

•

May 22, 2023

excellent experience so far!

创建者 Doan D T

•

Nov 17, 2022

great course for entry level

创建者 Femi A

•

Nov 14, 2022

This is an eye opener for me

创建者 nathan k

•

Aug 10, 2022

Alot of useful information

创建者 Anahit A

•

Jun 3, 2022

There was a good instructors

创建者 Raifu K S

•

Aug 14, 2025

so exciting and stimulating

创建者 SEJAL B

•

Aug 9, 2024

good for understanding easy

创建者 Harini M 2

•

Dec 20, 2023

It was really clear and fun

创建者 Farhan S

•

Dec 1, 2022

GREAT COURSE FOR FOUNDATION

创建者 Manisha R

•

Nov 15, 2022

Amazing helped me so much .

创建者 BIBIANA Z H

•

Nov 10, 2022

Básico pero muy interesante

创建者 Felicia

•

Dec 15, 2024

the course content is good

创建者 Jayesh J

•

Jul 13, 2023

The course was exemplary !

创建者 Adri L

•

Apr 24, 2023

very simple and easy to do

创建者 Erkam C

•

Apr 19, 2023

It's not bad for beginners