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返回到 Foundations of Digital Marketing and E-commerce

学生对 Google 提供的 Foundations of Digital Marketing and E-commerce 的评价和反馈

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29,697 个评分

课程概述

This is the first of eight courses in the Google Digital Marketing & E-commerce Certificate, which will equip you with the skills you need to apply to entry-level roles in these fields. People who work in digital marketing and e-commerce help their organizations attract new customers, engage customers through various digital channels, and drive transactions like purchases and customer loyalty. In this course, you’ll explore entry-level jobs in digital marketing and e-commerce and identify the roles and functions that those jobs play within an organization. You’ll also learn about the marketing funnel and how it shapes the customer journey. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks, and helping you build your skills and prepare for the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Define the fields of digital marketing and e-commerce - Describe the job responsibilities of an entry-level digital marketing coordinator and e-commerce analyst (and similar job titles) - Summarize how this program will help prepare you for a career in digital marketing and e-commerce - Identify the roles and functions that digital marketing and e-commerce play within an organization - Understand the customer journey and the function of journey maps - Explain the concept of a marketing funnel - Understand the elements and goals of a digital marketing and e-commerce strategy...

热门审阅

JH

Apr 7, 2025

Very well informed and a lot of information to gather, I thought it was very useful and very interesting and I'd recommend it to anyone that wants to learn more about Digital Marketing and E-commerce.

OO

Nov 14, 2023

This course has really offered me a whole lots of opportunities to be prepared for different assigned job roles in the field of digital marketing and e-commerce. A big thanks to Coursera. Keep it up!

筛选依据：

6551 - Foundations of Digital Marketing and E-commerce 的 6575 个评论（共 6,912 个）

创建者 Jeffrey C

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Apr 24, 2024

Good information.

创建者 Peter K K

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Mar 12, 2024

very Good Content

创建者 Kally K

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Dec 23, 2022

Very good content

创建者 RUSHABH D

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Sep 18, 2022

Very informative

创建者 Nevaeh B

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Jul 6, 2025

Very educational

创建者 geneva B

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Oct 17, 2024

a lot of theorie

创建者 Menahil z

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Aug 17, 2024

certificate /??/

创建者 Rohan H N

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Jun 24, 2024

Excellent course

创建者 Fiaz A

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Aug 1, 2023

Excellent Effort

创建者 Ali I

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Jul 18, 2023

excellent course

创建者 Titichaya B

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Dec 18, 2022

very good course

创建者 KAVERIGARI S 1

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Nov 7, 2022

good explanation

创建者 DANIEL M

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Jun 12, 2022

very informative

创建者 Abeeha K

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Oct 1, 2025

good experience

创建者 Bryan C

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Sep 14, 2024

A little boring

创建者 Nag R D

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Oct 7, 2023

It was helpful.

创建者 Nehaj U S

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Jun 16, 2023

it was awesome!

创建者 ANITHA.V

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May 1, 2023

GOOD EXPERIENCE

创建者 ZAINALLAH Y H A

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Sep 20, 2022

great starting

创建者 nguyên l

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Jun 8, 2025

ok good course

创建者 Zainab J

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Mar 23, 2024

basic overview

创建者 Monique W

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Dec 11, 2023

Great content!

创建者 Shital A G

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Aug 9, 2023

Good EnoEnough

创建者 MELIANE K A

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Apr 20, 2023

très bon cours

创建者 Katrina K

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Apr 11, 2023

Really good...