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返回到 Foundations of Digital Marketing and E-commerce

学生对 Google 提供的 Foundations of Digital Marketing and E-commerce 的评价和反馈

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29,735 个评分

课程概述

This is the first of eight courses in the Google Digital Marketing & E-commerce Certificate, which will equip you with the skills you need to apply to entry-level roles in these fields. People who work in digital marketing and e-commerce help their organizations attract new customers, engage customers through various digital channels, and drive transactions like purchases and customer loyalty. In this course, you’ll explore entry-level jobs in digital marketing and e-commerce and identify the roles and functions that those jobs play within an organization. You’ll also learn about the marketing funnel and how it shapes the customer journey. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks, and helping you build your skills and prepare for the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Define the fields of digital marketing and e-commerce - Describe the job responsibilities of an entry-level digital marketing coordinator and e-commerce analyst (and similar job titles) - Summarize how this program will help prepare you for a career in digital marketing and e-commerce - Identify the roles and functions that digital marketing and e-commerce play within an organization - Understand the customer journey and the function of journey maps - Explain the concept of a marketing funnel - Understand the elements and goals of a digital marketing and e-commerce strategy...

热门审阅

CK

Nov 13, 2023

This is simply the best course, started out with barely much knowledge in digital marketing and e-commerce but I have been making consistent progress in the level of my knowledge in digital marketing.

OO

Nov 14, 2023

This course has really offered me a whole lots of opportunities to be prepared for different assigned job roles in the field of digital marketing and e-commerce. A big thanks to Coursera. Keep it up!

筛选依据：

6626 - Foundations of Digital Marketing and E-commerce 的 6650 个评论（共 6,915 个）

创建者 AMAN K

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Oct 21, 2023

excellent

创建者 Aremu B

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Oct 14, 2023

it's fine

创建者 T Q T

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Jun 5, 2023

very good

创建者 [email protected]

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Apr 9, 2023

Very good

创建者 Samuel S

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Mar 29, 2023

Thank you

创建者 DHANASEENUVASAN D

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Dec 19, 2022

excellent

创建者 Dolitey E

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Dec 5, 2022

Excellent

创建者 A.Lavanya

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Nov 21, 2022

it's good

创建者 Asma N

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Sep 22, 2022

Excelent

创建者 Mostafa R

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May 30, 2022

very good

创建者 Amr Z

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Mar 24, 2025

Great 👍

创建者 Junjunali P

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Oct 18, 2024

its good

创建者 Richar R N

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Oct 1, 2024

exelente

创建者 Arvind K

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Nov 28, 2023

Nice one

创建者 Trisha V

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Jul 2, 2023

was good

创建者 Suhaib v

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Oct 23, 2022

usefull

创建者 sandla p

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Jun 6, 2025

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创建者 Jassem A

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Mar 10, 2025

Amazing

创建者 Harshit V

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Oct 16, 2024

Amazing

创建者 Vasu I

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Apr 4, 2024

Good 😊

创建者 Moupiya K

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Feb 26, 2023

AMAZING

创建者 SOPHIA E G C

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Apr 14, 2025

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创建者 Ali s

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Mar 12, 2025

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创建者 Raneem f a e

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Jan 3, 2025

V good