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返回到 Foundations of Digital Marketing and E-commerce

学生对 Google 提供的 Foundations of Digital Marketing and E-commerce 的评价和反馈

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29,735 个评分

课程概述

This is the first of eight courses in the Google Digital Marketing & E-commerce Certificate, which will equip you with the skills you need to apply to entry-level roles in these fields. People who work in digital marketing and e-commerce help their organizations attract new customers, engage customers through various digital channels, and drive transactions like purchases and customer loyalty. In this course, you’ll explore entry-level jobs in digital marketing and e-commerce and identify the roles and functions that those jobs play within an organization. You’ll also learn about the marketing funnel and how it shapes the customer journey. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks, and helping you build your skills and prepare for the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Define the fields of digital marketing and e-commerce - Describe the job responsibilities of an entry-level digital marketing coordinator and e-commerce analyst (and similar job titles) - Summarize how this program will help prepare you for a career in digital marketing and e-commerce - Identify the roles and functions that digital marketing and e-commerce play within an organization - Understand the customer journey and the function of journey maps - Explain the concept of a marketing funnel - Understand the elements and goals of a digital marketing and e-commerce strategy...

热门审阅

CK

Nov 13, 2023

This is simply the best course, started out with barely much knowledge in digital marketing and e-commerce but I have been making consistent progress in the level of my knowledge in digital marketing.

OO

Nov 14, 2023

This course has really offered me a whole lots of opportunities to be prepared for different assigned job roles in the field of digital marketing and e-commerce. A big thanks to Coursera. Keep it up!

筛选依据：

6526 - Foundations of Digital Marketing and E-commerce 的 6550 个评论（共 6,915 个）

创建者 Sumi B

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Nov 8, 2024

Great course material

创建者 Jesse U

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Jul 24, 2023

it was a nicely paced

创建者 himanshu a

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May 1, 2023

Very good for basics.

创建者 Komayal H

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Nov 26, 2022

Wonderfully didactic!

创建者 Shivangi D

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Apr 23, 2025

it was a good course

创建者 Nakul S

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Jan 28, 2025

exceptional teaching

创建者 DANIELA S

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Jan 20, 2025

es un curso adecuado

创建者 Oscar A C

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Jan 15, 2025

Muy Bueno Gracias!!!

创建者 Yasmeen M

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Nov 7, 2024

informative lectures

创建者 Jesus S P A

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Sep 11, 2024

I am missing credits

创建者 usama k

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Mar 18, 2023

very good instructor

创建者 Semanda .

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Jan 31, 2023

New life re-engineer

创建者 Jaimon J

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Oct 27, 2022

Was really helpfull

创建者 عبدالله ه

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Jan 17, 2025

دورة تدريبية رائعية

创建者 Aikaterini v

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Oct 29, 2024

well written course

创建者 Liem N T

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Oct 27, 2024

..vcbhfgggghjhuiyyy

创建者 Muhammad A

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Sep 25, 2023

Good for beginner's

创建者 Emmanuel J

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Apr 3, 2023

Was very Educating.

创建者 Daniel B S

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Nov 13, 2022

Pretty good so far.

创建者 Zulaikha M

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Oct 13, 2022

VERY ENLIGHTENING!

创建者 Pratham G

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Jan 29, 2025

excellent explaing

创建者 Francis B

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Mar 10, 2024

Interesting Course

创建者 Pranshu J

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Mar 1, 2023

course was awesome

创建者 YI G

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Feb 20, 2023

everything is good

创建者 OSAMAH A A

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Nov 10, 2022

Amazing ,Well made