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返回到 Foundations of Digital Marketing and E-commerce

学生对 Google 提供的 Foundations of Digital Marketing and E-commerce 的评价和反馈

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29,735 个评分

课程概述

This is the first of eight courses in the Google Digital Marketing & E-commerce Certificate, which will equip you with the skills you need to apply to entry-level roles in these fields. People who work in digital marketing and e-commerce help their organizations attract new customers, engage customers through various digital channels, and drive transactions like purchases and customer loyalty. In this course, you’ll explore entry-level jobs in digital marketing and e-commerce and identify the roles and functions that those jobs play within an organization. You’ll also learn about the marketing funnel and how it shapes the customer journey. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks, and helping you build your skills and prepare for the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Define the fields of digital marketing and e-commerce - Describe the job responsibilities of an entry-level digital marketing coordinator and e-commerce analyst (and similar job titles) - Summarize how this program will help prepare you for a career in digital marketing and e-commerce - Identify the roles and functions that digital marketing and e-commerce play within an organization - Understand the customer journey and the function of journey maps - Explain the concept of a marketing funnel - Understand the elements and goals of a digital marketing and e-commerce strategy...

热门审阅

CK

Nov 13, 2023

This is simply the best course, started out with barely much knowledge in digital marketing and e-commerce but I have been making consistent progress in the level of my knowledge in digital marketing.

OO

Nov 14, 2023

This course has really offered me a whole lots of opportunities to be prepared for different assigned job roles in the field of digital marketing and e-commerce. A big thanks to Coursera. Keep it up!

筛选依据：

6376 - Foundations of Digital Marketing and E-commerce 的 6400 个评论（共 6,915 个）

创建者 Misael B

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Jun 25, 2024

Wish there was a project to do to make a portfolio

创建者 Syeda M G

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Aug 11, 2023

Very well explained and good examination structure

创建者 Janice C

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Jun 29, 2023

I have learned a lot and am excited to learn more!

创建者 Prince B

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Oct 6, 2022

I GOT THE RIGHT KNOWLEDGE I HAVE BEEN DREAMING OF

创建者 June B

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Jul 8, 2022

Pretty good but I feel it could have been shorter.

创建者 Shyam H S

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Dec 16, 2024

some i felt like new and some like already i knew

创建者 Gopsss

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Sep 4, 2024

Your teaching is really great Easy to understand

创建者 Mayank S

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Jul 15, 2024

The course is very informative and to the point .

创建者 Kushal P

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Oct 13, 2022

Very detailed course. Could be more interesting.

创建者 Ahmed Y

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Sep 20, 2022

very good introcudtion fot the digital marketing

创建者 Vanshika K

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Oct 1, 2023

Should add more practical work to this course !!

创建者 Aizan A

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Aug 31, 2023

Truely for those who want to start from scratch.

创建者 Jennifer B

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Oct 13, 2022

Really helpful and the instructors are perfect.

创建者 nora m

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Jun 6, 2022

great entry to marketing , instructor is so cute

创建者 Abdullkafi A

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Aug 11, 2025

الترجمة إلى العربية ليست دقيقة، تحتاج إلى تحسين

创建者 Chido N

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Aug 6, 2023

super informative

and gave a good

starting

base

创建者 SOMYA D

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Jul 4, 2025

Quick moving, not a lot of detailed questions

创建者 Chloe H

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Nov 4, 2024

Very informative and a great beginner course!

创建者 Eleftherios D

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Sep 25, 2023

it was enoyed the course and learn the basics

创建者 Keanne B

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Sep 14, 2022

It was very enjoable and a great foundation.

创建者 Juana G B A

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Oct 4, 2025

realmente el curso fue muy agradable para mi

创建者 Smita D

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Feb 8, 2025

Want a certificate for the course completion

创建者 Deleted A

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Jun 20, 2024

its free and good for foundational knowledge

创建者 Shardae L

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Oct 3, 2022

Learned a lot but no hands on practice yet.

创建者 Vũ Đ L

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Apr 12, 2025

I learnt many things about digitl marketing