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学生对 IE Business School 提供的 Market Research and Consumer Behavior 的评价和反馈

4.4
4,841 个评分

课程概述

Your marketing quest begins here! The first course in this specialization lays the neccessary groundwork for an overall successful marketing strategy. It is separated into two sections: Market Research and Consumer Behavior. Gain the tools and techniques to translate a decision problem into a research question in the Market Research module. Learn how to design a research plan, analyze the data gathered and accurately interpret and communicate survey reports, translating the results into practical recommendations. You will then focus in on the consumer decision-making process, highlighting the key moments from identifying a need to buying and consuming a product. Adopt a true “consumer focus” in your managerial decisions by analyzing how consumers make decisions, what happens (in their hearts and minds) at different stages of the decision making process, and the variables that influence those decisions. This course will equip you with the knowledge required to understand the state of your product before approaching the market strategy. There’s no better place to build the foundations of your marketing journey!...

热门审阅

NS

Jun 28, 2020

Nice and systematic presentation of the contents help to gain the knowledge to anyone.Really nice and helpful for me , it develops a basic ideas of market and customer relations understanding.

PK

Nov 25, 2020

The course was very helpful. It helped me refresh all my consumer behavior knowledge and addressed my blurred area of market resarch as a whole. The key was the detail explanatory videos.

筛选依据:

126 - Market Research and Consumer Behavior 的 150 个评论(共 1,047 个)

创建者 Sumit K

Apr 7, 2020

Excellent course on marketing research and consumer behavior and highly recommended to marketing students

创建者 Sebastian A

Jul 1, 2020

Muy buen curso, ayuda a entender las bases del Marketing desde términos psicológicos hasta estadísticos.

创建者 Alejandro A V A

Nov 4, 2018

I recomend this course if you don't have experience or knowledge of Marketing, it is easy to understand

创建者 CESAR A C C

Apr 17, 2021

EXCELENTE CURSO, MUCHAS GRACIAS, PERO ESTE CURSO YA LO TERMINE Y YA TENGO EL CERTIFICADO DE APROBACIÓN

创建者 Wasi S

Nov 22, 2020

This course is very essential for those who wish to learn the behavior of consumer and market research

创建者 Akhil S

Jun 8, 2020

A meaningful course. Thank you Sinha sir and thanks Courseera for providing such an insightful course.

创建者 jhankar S D

Apr 28, 2020

I would like to say thank you for Asm team. i have learned lot of thing and also enhance my knowledge.

创建者 Vyom C

Jul 19, 2020

A great overview of Marketing terms and an elaborate explanation to some of the concepts of Marketing

创建者 mubarak m

Oct 10, 2020

This is a very interesting and analytical course and is very useful for the marketing professionals

创建者 Mauro

Aug 31, 2017

Great course, very good production, good general content and the facilitator was very clear. Thanks.

创建者 Salil M

Dec 13, 2019

It opens up about the fundamentals of Marketing Research in a simple & lucid way. Liked the Course.

创建者 Beatriz H E

Oct 13, 2022

Excelente Curso, te explica de manera entendible, facil y resumida que es Mercadotecnia Integral.

创建者 Neha s

Jul 14, 2020

I learn more about the course how to behave with consumer and how to understand the customer need.

创建者 MALAVIKA S

Apr 9, 2020

This course has helped me understand the basics very well. My concepts are very clear. Thank You!

创建者 GAURAV R

May 25, 2024

It was really helpful and easy to learn course. I can make my research in a very informative way>

创建者 NAIR R B

Jun 22, 2021

Gives a great overview to research menthods and consumer behavior. Very insightful for marketers.

创建者 Rana M A r

Jul 5, 2020

It is very good course l learn from it so much information and it's very interesting thanks alot

创建者 Prashant A

May 22, 2020

A refresher course which provides a detailed overview of the entire consumer behavior. Loved it!

创建者 Kirti M

Aug 19, 2019

Very clear, experiential and every theory was followed by its application which made it relevant

创建者 Andrew A T

Jul 17, 2019

Still on week 1 but I'm very excited about the insights in the consumer thought process already.

创建者 Robert B

Apr 19, 2017

Graphics in the videos are shown a little bit to fast. But the course in general is really good.

创建者 Alan K

Jul 26, 2020

A very exceptional course and enjoyed the class on using emotions as a source of creating an ad

创建者 Shrishail C

Jun 9, 2021

Amazing Course with intense and attractive contents which every Futurist Marketer should know.

创建者 Dwayne S

Sep 22, 2020

Great learning material with very useful information on the subject. Eye opening and detailed.

创建者 RAHUL S

Oct 31, 2020

Indeed amazing productive learning with appropriate examples. Thank you so much sir for this.