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学生对 IE Business School 提供的 Market Research and Consumer Behavior 的评价和反馈

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4,835 个评分

课程概述

Your marketing quest begins here! The first course in this specialization lays the neccessary groundwork for an overall successful marketing strategy. It is separated into two sections: Market Research and Consumer Behavior. Gain the tools and techniques to translate a decision problem into a research question in the Market Research module. Learn how to design a research plan, analyze the data gathered and accurately interpret and communicate survey reports, translating the results into practical recommendations. You will then focus in on the consumer decision-making process, highlighting the key moments from identifying a need to buying and consuming a product. Adopt a true “consumer focus” in your managerial decisions by analyzing how consumers make decisions, what happens (in their hearts and minds) at different stages of the decision making process, and the variables that influence those decisions. This course will equip you with the knowledge required to understand the state of your product before approaching the market strategy. There’s no better place to build the foundations of your marketing journey!...

热门审阅

S

Apr 9, 2020

Thank-you for the course. Amazing professor and his teaching style. Gained a lot of clarity and insight towards how to conduct research, choose a sample, frame hypothesis and avoid making errors.

DV

Oct 18, 2018

This is a very complete course, with a lot of interesting concepts. People without formal studies on marketing who want to have overall, strong and relevant understanding should start right here!

筛选依据：

251 - Market Research and Consumer Behavior 的 275 个评论（共 1,047 个）

创建者 Ahmad S

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Feb 14, 2022

Great courses, Thank you very much Prof. Shameek Sinha

创建者 Kehinde D

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May 10, 2020

I had an insightful learning session with this course.

创建者 Nourhane e

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Apr 30, 2020

so helpful i will keep learning through this platform.

创建者 Shwetashree V

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Jun 13, 2019

THIIS IS THE BEST COURSE AND GAINED A LOT OF KNOWLEDGE

创建者 Huynh M T

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Jul 16, 2018

so useful for my own practice! Thanks alot! Keep it up

创建者 POTHI P C

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Jun 23, 2020

It's very useful one. Upgrade our research knowledge.

创建者 Dr. V V V

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Jun 18, 2020

Thank you..Very clearly explained with good examples.

创建者 Melih T

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May 31, 2020

Very Clear And Effective thank you Professor Shameek.

创建者 vibha v

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Apr 22, 2020

I learnt a lot of facts about marketing in a fun way!

创建者 Tamta K

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Feb 23, 2020

Thanks I just learned some new and revised old skills

创建者 KANISHKAR C

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Aug 6, 2020

This useful for learn and management related for use

创建者 Ronika B

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Jun 24, 2019

KUDDOS to the minds behind this and the instructors.

创建者 Muhammad U F

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Apr 6, 2019

it's nice and the practical video is very beneficial

创建者 Guzal M

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Jun 3, 2018

Pure basics but very well explained by the professor

创建者 Ayush B

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May 9, 2018

Very well thought out. Enjoyed the course very much.

创建者 Savdar I

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Mar 7, 2018

Highly recommended if you're a startup entrepreneur.

创建者 Sundus R

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Oct 6, 2023

Thanks for your great knowledge, and this platform.

创建者 Lidya F

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Sep 9, 2020

very interactive and easy to understand. thank you!

创建者 fidan v

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Jul 1, 2020

this course was very valuable and beneficial for me

创建者 Nowsheen M R (

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Jun 21, 2020

Has helped me to enrich my knowledge in this field.

创建者 ASWIN U

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May 20, 2020

I feel its very nformative and helpful for everyone

创建者 Zora B

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May 14, 2020

Brilliant course. Very informative and interesting.

创建者 Susanta K

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Dec 28, 2020

Excellent to attend the course. lots of learnings.

创建者 Dr V G

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Jun 7, 2020

Revived and refined my knowledge after a long time

创建者 Priyanka G

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May 27, 2020

very helpful course.clear all the basic concepts.