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学生对 IE Business School 提供的 Market Research and Consumer Behavior 的评价和反馈

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4,841 个评分

课程概述

Your marketing quest begins here! The first course in this specialization lays the neccessary groundwork for an overall successful marketing strategy. It is separated into two sections: Market Research and Consumer Behavior. Gain the tools and techniques to translate a decision problem into a research question in the Market Research module. Learn how to design a research plan, analyze the data gathered and accurately interpret and communicate survey reports, translating the results into practical recommendations. You will then focus in on the consumer decision-making process, highlighting the key moments from identifying a need to buying and consuming a product. Adopt a true “consumer focus” in your managerial decisions by analyzing how consumers make decisions, what happens (in their hearts and minds) at different stages of the decision making process, and the variables that influence those decisions. This course will equip you with the knowledge required to understand the state of your product before approaching the market strategy. There’s no better place to build the foundations of your marketing journey!...

热门审阅

NS

Jun 28, 2020

Nice and systematic presentation of the contents help to gain the knowledge to anyone.Really nice and helpful for me , it develops a basic ideas of market and customer relations understanding.

PK

Nov 25, 2020

The course was very helpful. It helped me refresh all my consumer behavior knowledge and addressed my blurred area of market resarch as a whole. The key was the detail explanatory videos.

筛选依据：

301 - Market Research and Consumer Behavior 的 325 个评论（共 1,047 个）

创建者 Neeraj C

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Jul 2, 2020

An excellent way to design a questionnaire

创建者 Abhishek S (

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Sep 7, 2017

Very well designed to suit the requirement

创建者 Tassaddika A S

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Oct 6, 2020

This is a great course! Very informative!

创建者 RENUSHIKA.K

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Jul 25, 2020

IT WAS REALLY USEFUL IN DOING THIS COURSE

创建者 chua k

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May 17, 2018

Now I understand about customer behavior.

创建者 Sandip P

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Sep 8, 2025

It provides so much insight on marketing

创建者 Maria A V A

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Dec 9, 2020

excelente aportes del prof Shameek Sinha

创建者 Shruti P

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Sep 17, 2020

good course, Examples used are very good

创建者 Mohamed A

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Sep 5, 2020

Very easy to follow and is a great start

创建者 Dr. S C

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May 3, 2020

It was a great course designed very well

创建者 Lê T V A

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Sep 12, 2021

So amazing, it is useful for my career.

创建者 Girish M

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Aug 1, 2020

Course was very easy and comprehensive.

创建者 naveen a

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Jul 7, 2020

I really enjoyed thise course thank you

创建者 Rahaf S

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May 16, 2020

This is what I really wanted to learn !

创建者 Anjali D

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May 1, 2020

thanks for the course, its very helpful

创建者 Abdullah A

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Sep 12, 2018

very helpful i like the way of teaching

创建者 Parth L

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Mar 18, 2017

Grate course with good basic concepts !

创建者 Ayo O

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Jan 20, 2022

very insightful and easy to understand

创建者 Sitendu R

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Nov 13, 2020

Very practical and very well explained

创建者 Iciar P Y

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May 7, 2020

Very interesting and effective course!

创建者 Hassan A

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Apr 22, 2020

Content was well connected and updated

创建者 Reynaldo V

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Oct 4, 2017

This was an information-packed course.

创建者 Louie J

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Nov 16, 2016

VEry informative. Thank you very much.

创建者 Tamar B

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Nov 12, 2021

Very useful course , great instructor

创建者 Apurva B

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May 30, 2020

it was good it was easy to understand