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čæ”å›žåˆ° Market Research and Consumer Behavior

å­¦ē”ŸåÆ¹ IE Business School ęä¾›ēš„ Market Research and Consumer Behavior ēš„čÆ„ä»·å’Œåé¦ˆ

4.4
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4,835 äøŖčÆ„åˆ†

课程概述

Your marketing quest begins here! The first course in this specialization lays the neccessary groundwork for an overall successful marketing strategy. It is separated into two sections: Market Research and Consumer Behavior. Gain the tools and techniques to translate a decision problem into a research question in the Market Research module. Learn how to design a research plan, analyze the data gathered and accurately interpret and communicate survey reports, translating the results into practical recommendations. You will then focus in on the consumer decision-making process, highlighting the key moments from identifying a need to buying and consuming a product. Adopt a true ā€œconsumer focusā€ in your managerial decisions by analyzing how consumers make decisions, what happens (in their hearts and minds) at different stages of the decision making process, and the variables that influence those decisions. This course will equip you with the knowledge required to understand the state of your product before approaching the market strategy. There’s no better place to build the foundations of your marketing journey!...

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Apr 9, 2020

Thank-you for the course. Amazing professor and his teaching style. Gained a lot of clarity and insight towards how to conduct research, choose a sample, frame hypothesis and avoid making errors.

DV

Oct 18, 2018

This is a very complete course, with a lot of interesting concepts. People without formal studies on marketing who want to have overall, strong and relevant understanding should start right here!

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201 - Market Research and Consumer Behavior ēš„ 225 äøŖčÆ„č®ŗļ¼ˆå…± 1,047 个)

åˆ›å»ŗč€… Chiranjit N

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Apr 6, 2020

Greatly benefited from the course .. neatly designed . Must recommend.

åˆ›å»ŗč€… Arpan B

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Aug 24, 2019

The course was logically presented and the content was organised well.

åˆ›å»ŗč€… ZoĆ« M

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Jun 8, 2023

Excellent and exciting foundation to marketing. Excited for the rest!

åˆ›å»ŗč€… Shielda W

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Aug 17, 2020

Shameek is very interesting and a good teacher. This was very helpful

åˆ›å»ŗč€… Nadim

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Jun 11, 2020

Really a fruitful course for marketing professionals and researchers.

åˆ›å»ŗč€… Emrah A

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Jun 19, 2019

Great teaching method to teach. He gives easy to understand examples.

åˆ›å»ŗč€… Mohammad H h

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Aug 13, 2022

I found this coures great, I hope get next course a soon as posible.

åˆ›å»ŗč€… Pabitra K S

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Sep 8, 2020

It was quite interactive and interesting sessions. I liked the most

åˆ›å»ŗč€… Mehboob S

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Jul 5, 2020

Nice course and the way of the teaching is awesome by the professor.

åˆ›å»ŗč€… Adewale O

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Apr 23, 2020

Detailed learning experience and availability of resource materials.

åˆ›å»ŗč€… Sol B

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Jul 11, 2020

Dynamic classes, practical examples, and well summarized / concise!

åˆ›å»ŗč€… Olga S

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Dec 15, 2018

Thank you for your excellent course. It was very interesting for me

åˆ›å»ŗč€… MD S H

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Sep 29, 2020

It's very helpfull for me and understanding the friendly

@thank you

åˆ›å»ŗč€… TAMAJEET C

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Apr 5, 2021

Very insightful course. Thank you Coursera and Shameek Sinha Sir.

åˆ›å»ŗč€… Sreedhara R

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May 17, 2020

Excellent course, and Professor. Going Great. Thank you so much.

åˆ›å»ŗč€… Rohail k

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May 9, 2019

This course was really informative and a good source for learning

åˆ›å»ŗč€… Radhika B

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Oct 27, 2018

Wonderful course, All important information is covered. Thank you

åˆ›å»ŗč€… Poojan S

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Aug 10, 2020

im Poojan shah

we really enjoyed this course and it was helpful

åˆ›å»ŗč€… Hitesh S

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Jul 10, 2020

Wonderful Learning Experience. Best course for learning basics

åˆ›å»ŗč€… Rakesh K H

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Mar 2, 2020

The teaching method is great. Easy to understand the concepts!

åˆ›å»ŗč€… Sanjay N

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Aug 24, 2019

Amazing course with simple language for understanding. Cheers!

åˆ›å»ŗč€… Mert

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Jul 24, 2024

This course is very sufficient for refreshing your knowledge.

åˆ›å»ŗč€… Sarwat U

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Dec 21, 2021

This course is best for develop the consumer behavior skills.

åˆ›å»ŗč€… Myra T

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Jun 15, 2020

If more pictures or real-word examples to describe is better.

åˆ›å»ŗč€… Arzu I

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Apr 16, 2018

Thank you very much. I've learned so much useful information.