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学生对 IE Business School 提供的 Market Research and Consumer Behavior 的评价和反馈

4.4
4,843 个评分

课程概述

Your marketing quest begins here! The first course in this specialization lays the neccessary groundwork for an overall successful marketing strategy. It is separated into two sections: Market Research and Consumer Behavior. Gain the tools and techniques to translate a decision problem into a research question in the Market Research module. Learn how to design a research plan, analyze the data gathered and accurately interpret and communicate survey reports, translating the results into practical recommendations. You will then focus in on the consumer decision-making process, highlighting the key moments from identifying a need to buying and consuming a product. Adopt a true “consumer focus” in your managerial decisions by analyzing how consumers make decisions, what happens (in their hearts and minds) at different stages of the decision making process, and the variables that influence those decisions. This course will equip you with the knowledge required to understand the state of your product before approaching the market strategy. There’s no better place to build the foundations of your marketing journey!...

热门审阅

S

Apr 9, 2020

Thank-you for the course. Amazing professor and his teaching style. Gained a lot of clarity and insight towards how to conduct research, choose a sample, frame hypothesis and avoid making errors.

DV

Oct 18, 2018

This is a very complete course, with a lot of interesting concepts. People without formal studies on marketing who want to have overall, strong and relevant understanding should start right here!

筛选依据:

176 - Market Research and Consumer Behavior 的 200 个评论(共 1,047 个)

创建者 Bukky W

Jul 26, 2019

Really helpful and I gained more insight on data analysis and marketing research

创建者 Aysu O

Sep 18, 2021

It is very good but it can be better if it goes more in depth in some subjects.

创建者 Derek D K

Jun 29, 2019

Simple, quick and effective. This gave me a kickstart in finishing MOOC courses

创建者 Azeem I

Jul 1, 2017

Excellent course with examples. Easy to understand and quite relevant material.

创建者 Недипіч А В

Oct 24, 2020

Дуже сподобалось, можна більш детально побачити суть маркетингових досліджень.

创建者 Jaimol T K

Jun 8, 2020

it is one of the easiest course to get basic knowledge about consumer behavior

创建者 Shubham R

Mar 28, 2020

excellent course,clear understanding of market research and consumer behaviour

创建者 Amarachi C O

Aug 26, 2019

Very good introduction to market research and consumer analytics, i enjoyed it

创建者 Carlo S

Sep 6, 2018

excellent course, well structured and interactive;

I really like the lecturer;

创建者 Mélanie G

Sep 26, 2017

Very interesting course on Consumer Behavior, as a marketer and as a consumer.

创建者 Elena

Jul 23, 2017

I really liked this course, I have learned a lot and it was super interesting!

创建者 Janine L A

Nov 13, 2020

They gave a lot of real-life examples which made it very easy to understand.

创建者 Shaurya S

Jun 26, 2020

A great course for any beginner looking to dive into the world of marketing.

创建者 Siddhant J

Apr 23, 2020

An outstanding course with real life examples. Thank you Prof. Shameek Sinha

创建者 Aaryan P

Aug 10, 2020

Thank you for imparting such a good knowledge and insight towards marketing

创建者 MANJUNATH S K

Sep 12, 2020

It's an awesome course all marketing graduates can proceed with the course

创建者 Izuchukwu O

Apr 20, 2020

Well detailed course. Gives you an understanding of the customer behaviour

创建者 Fadi F

Mar 14, 2021

AMAZING COURSE AND A PASSIONATE PROFESSOR, THANK IE FOR THE OPPORTUNITY !

创建者 Eddyn B C

Dec 4, 2020

clear and precise introduction of the different parts of market research.

创建者 Amitava D

Apr 16, 2020

Very simple and easy to understand. Got a huge help to improve my skills.

创建者 Azizkhon M

Jul 25, 2020

Perfectly orginized, I really like him as a professor. Thank you so much

创建者 M. V K

Jul 27, 2022

The content and the videos were really helpful to understand the topic.

创建者 MS. S S

Sep 2, 2020

Its really great time to spend in the course to complete worth doing it

创建者 Abhishek N

Dec 28, 2016

it is very good lots of thing we can learn it its benefit for me future

创建者 I P S A

Jun 1, 2021

Great course, thank you for all the lesson !! All the best for you sir