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学生对 IE Business School 提供的 Market Research and Consumer Behavior 的评价和反馈

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4,835 个评分

课程概述

Your marketing quest begins here! The first course in this specialization lays the neccessary groundwork for an overall successful marketing strategy. It is separated into two sections: Market Research and Consumer Behavior. Gain the tools and techniques to translate a decision problem into a research question in the Market Research module. Learn how to design a research plan, analyze the data gathered and accurately interpret and communicate survey reports, translating the results into practical recommendations. You will then focus in on the consumer decision-making process, highlighting the key moments from identifying a need to buying and consuming a product. Adopt a true “consumer focus” in your managerial decisions by analyzing how consumers make decisions, what happens (in their hearts and minds) at different stages of the decision making process, and the variables that influence those decisions. This course will equip you with the knowledge required to understand the state of your product before approaching the market strategy. There’s no better place to build the foundations of your marketing journey!...

热门审阅

S

Apr 9, 2020

Thank-you for the course. Amazing professor and his teaching style. Gained a lot of clarity and insight towards how to conduct research, choose a sample, frame hypothesis and avoid making errors.

DV

Oct 18, 2018

This is a very complete course, with a lot of interesting concepts. People without formal studies on marketing who want to have overall, strong and relevant understanding should start right here!

筛选依据：

351 - Market Research and Consumer Behavior 的 375 个评论（共 1,047 个）

创建者 Shagun d

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Sep 27, 2024

Very informative and interesting

创建者 Hesham S A H E

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Mar 28, 2024

it was a really exciting course.

创建者 Jialiang C

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Aug 16, 2023

Nice course and concise lectures

创建者 Manish R T

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Dec 31, 2020

Very Informative and Interesting

创建者 1921 R S

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Aug 30, 2020

Very effective and knowledgeable

创建者 Aditi S

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Feb 17, 2019

I LEARNED A LOT FROM THIS COURSE

创建者 Clarence S

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Feb 2, 2022

Great course from Prof Shameek!

创建者 Jhonnattan M C G

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Oct 9, 2020

Excelente curso. Aprendí mucho.

创建者 Sai K

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Apr 27, 2020

Easy to follow and very helpful

创建者 Shashank M

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Jan 31, 2020

Extremely knowledgeable course.

创建者 Marike B

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Jul 5, 2019

Great course!

Very informative!

创建者 Farid A B

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Jun 2, 2022

very nice and fantastic coures

创建者 satyam r

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Apr 16, 2021

great learning with coursera !

创建者 Romina P

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Dec 28, 2020

Very interesting and important

创建者 Chelsea R

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Nov 18, 2020

Very informative and thorough!

创建者 ALWIN I

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Sep 19, 2020

To gain knowledge in marketing

创建者 Adharsh S

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Jul 6, 2020

Good course and well explained

创建者 Kings L

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Aug 22, 2019

wounder full experience for me

创建者 Nattatida M

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Jul 31, 2024

Clear and Healful, I love it.

创建者 Zeeshan S

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Nov 15, 2022

Very good learning plateforme

创建者 Arhin R

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Dec 27, 2020

Great instructional structure

创建者 Kala K

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Sep 2, 2020

This course was very useful .

创建者 Neeraj P

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Aug 29, 2020

Very helpful and knowledgable

创建者 Dipto R M

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Aug 2, 2020

This course was very helpful.

创建者 Firoz A

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Jul 11, 2020

Really a great teaching style