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学生对 IE Business School 提供的 Market Research and Consumer Behavior 的评价和反馈

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4,835 个评分

课程概述

Your marketing quest begins here! The first course in this specialization lays the neccessary groundwork for an overall successful marketing strategy. It is separated into two sections: Market Research and Consumer Behavior. Gain the tools and techniques to translate a decision problem into a research question in the Market Research module. Learn how to design a research plan, analyze the data gathered and accurately interpret and communicate survey reports, translating the results into practical recommendations. You will then focus in on the consumer decision-making process, highlighting the key moments from identifying a need to buying and consuming a product. Adopt a true “consumer focus” in your managerial decisions by analyzing how consumers make decisions, what happens (in their hearts and minds) at different stages of the decision making process, and the variables that influence those decisions. This course will equip you with the knowledge required to understand the state of your product before approaching the market strategy. There’s no better place to build the foundations of your marketing journey!...

热门审阅

S

Apr 9, 2020

Thank-you for the course. Amazing professor and his teaching style. Gained a lot of clarity and insight towards how to conduct research, choose a sample, frame hypothesis and avoid making errors.

DV

Oct 18, 2018

This is a very complete course, with a lot of interesting concepts. People without formal studies on marketing who want to have overall, strong and relevant understanding should start right here!

筛选依据：

376 - Market Research and Consumer Behavior 的 400 个评论（共 1,047 个）

创建者 Dr. S A

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May 11, 2020

Every things explain properly

创建者 Podshivalova I

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May 27, 2021

Very useful and interesting!

创建者 Catalina S D R

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Jan 22, 2021

Curso entretenido y ordenado

创建者 SEKHAR P G

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Oct 1, 2020

Very insightful and engaging

创建者 krishika k

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Sep 29, 2020

very useful and learnt alot!

创建者 Lavanya P

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Aug 8, 2020

It was useful.Thank you Sir!

创建者 Ajay K

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Jul 15, 2020

Course has eassy to complete

创建者 Akshat V S

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May 24, 2020

Good knowledge for beginners

创建者 Bijoy S

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Apr 24, 2020

Very informative and helpful

创建者 Mithila F

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Apr 23, 2020

Very Effective Course it was

创建者 Ojas U

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Jul 30, 2022

good and informative course

创建者 Prajakta K

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Sep 1, 2020

Easy and informative course

创建者 Sathya N

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Aug 5, 2020

It was a informative course

创建者 Auadhati D

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May 16, 2020

wonderful learning platform

创建者 Laura M P

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Feb 18, 2018

Great course for beginners!

创建者 Nwogu S C

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Oct 21, 2022

This course is so detailed

创建者 DIVISHA A

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Apr 10, 2022

Great course for begineers

创建者 Vishal G

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Dec 19, 2021

Great Learning Experience.

创建者 Winnie R

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Nov 15, 2021

Really enjoyed the course.

创建者 ANWESHA M

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Sep 18, 2021

Its very benefitial to me.

创建者 Iqra A

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Sep 27, 2020

its so amazing and helpful

创建者 SHUBHAM M

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Jun 4, 2020

An amazing course to learn

创建者 Moutaz E W

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May 28, 2017

this course helps me allot

创建者 ibrahim k

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Nov 18, 2020

Very Helpful,, Thanks All

创建者 Md S R S

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Nov 18, 2020

Related to my own subject