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学生对 IE Business School 提供的 Market Research and Consumer Behavior 的评价和反馈

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4,835 个评分

课程概述

Your marketing quest begins here! The first course in this specialization lays the neccessary groundwork for an overall successful marketing strategy. It is separated into two sections: Market Research and Consumer Behavior. Gain the tools and techniques to translate a decision problem into a research question in the Market Research module. Learn how to design a research plan, analyze the data gathered and accurately interpret and communicate survey reports, translating the results into practical recommendations. You will then focus in on the consumer decision-making process, highlighting the key moments from identifying a need to buying and consuming a product. Adopt a true “consumer focus” in your managerial decisions by analyzing how consumers make decisions, what happens (in their hearts and minds) at different stages of the decision making process, and the variables that influence those decisions. This course will equip you with the knowledge required to understand the state of your product before approaching the market strategy. There’s no better place to build the foundations of your marketing journey!...

热门审阅

S

Apr 9, 2020

Thank-you for the course. Amazing professor and his teaching style. Gained a lot of clarity and insight towards how to conduct research, choose a sample, frame hypothesis and avoid making errors.

DV

Oct 18, 2018

This is a very complete course, with a lot of interesting concepts. People without formal studies on marketing who want to have overall, strong and relevant understanding should start right here!

筛选依据：

326 - Market Research and Consumer Behavior 的 350 个评论（共 1,047 个）

创建者 Mohammad S A

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Sep 20, 2021

very simple and clear to understand.

创建者 Bayram F B

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Jul 19, 2020

Learning is easy with the course ::)

创建者 CHITIKINA V

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Nov 5, 2018

the learning in overall is very good

创建者 Divya B

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May 29, 2017

Explaining from example is important

创建者 Dr. P S

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Jul 6, 2022

Course content were good and useful

创建者 Rafael M

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Aug 1, 2020

Excelente curso, muy bien explicado

创建者 Mirza A

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Jul 9, 2020

Little tough but interesting course

创建者 Neralla K S L B

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Jun 30, 2020

Very informative and understandable

创建者 Patricia R M I

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Jun 26, 2020

Very Good course you actually learn

创建者 Hilal A

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May 6, 2020

it is formative and its good course

创建者 Amit G

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Apr 16, 2020

great learning experience thank you

创建者 Rakesh C

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Apr 12, 2020

Quality content and on point topics

创建者 Alejandra U

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Aug 7, 2022

Great classes, with great examples

创建者 Ayush A

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Jul 26, 2021

excellent course, very informative

创建者 Khalid n

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May 2, 2021

I love everything about the course

创建者 Amrita S

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Apr 8, 2021

This is a super informative course

创建者 A P

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Aug 17, 2020

Very useful and easy to understand

创建者 Jose M C S

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May 1, 2020

Very Clear, easy to apply at work!

创建者 Lutokhin M

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Jan 8, 2018

So interesting and helpful course!

创建者 Sabrina G

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Jul 6, 2017

Many information and a good basic!

创建者 RATHOD V H

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Jul 11, 2021

very nice and helpful this cource

创建者 Mugisha B

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Jun 6, 2021

Thank you so much for teaching us

创建者 M D r

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Aug 2, 2020

its very amzing course and useful

创建者 JoyceePol

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May 29, 2025

its a basic course good to start