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学生对 IE Business School 提供的 Market Research and Consumer Behavior 的评价和反馈

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4,843 个评分

课程概述

Your marketing quest begins here! The first course in this specialization lays the neccessary groundwork for an overall successful marketing strategy. It is separated into two sections: Market Research and Consumer Behavior. Gain the tools and techniques to translate a decision problem into a research question in the Market Research module. Learn how to design a research plan, analyze the data gathered and accurately interpret and communicate survey reports, translating the results into practical recommendations. You will then focus in on the consumer decision-making process, highlighting the key moments from identifying a need to buying and consuming a product. Adopt a true “consumer focus” in your managerial decisions by analyzing how consumers make decisions, what happens (in their hearts and minds) at different stages of the decision making process, and the variables that influence those decisions. This course will equip you with the knowledge required to understand the state of your product before approaching the market strategy. There’s no better place to build the foundations of your marketing journey!...

热门审阅

S

Apr 9, 2020

Thank-you for the course. Amazing professor and his teaching style. Gained a lot of clarity and insight towards how to conduct research, choose a sample, frame hypothesis and avoid making errors.

DV

Oct 18, 2018

This is a very complete course, with a lot of interesting concepts. People without formal studies on marketing who want to have overall, strong and relevant understanding should start right here!

筛选依据：

426 - Market Research and Consumer Behavior 的 450 个评论（共 1,047 个）

创建者 Nijat A G

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May 8, 2020

Bu çox mükəmməldir :)

创建者 Sibikumaravel M

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Apr 19, 2020

gained some knowledge

创建者 Theint T T

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Jul 22, 2025

this course is great

创建者 Adit J

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Oct 25, 2024

It was fantastic....

创建者 Michelle M

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Aug 25, 2021

easy to understand!

创建者 Shubham S

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Nov 7, 2020

Very well explained.

创建者 AMAN K S

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Sep 2, 2020

Couserera is amazing

创建者 Dr. R

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Jun 20, 2020

Very Good Experience

创建者 Shams S

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May 8, 2020

That's a good course

创建者 David B

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Apr 27, 2023

amazing information

创建者 Yael M E A

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Jun 2, 2022

Excelentes temas...

创建者 GOLUGULA S P S 1

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Sep 26, 2021

had a good learning

创建者 Amarnath R

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Jun 4, 2020

excellent questions

创建者 RANIT B

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Apr 6, 2020

Got to learn a lot.

创建者 Catherine R M

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Nov 17, 2020

Wonderful material

创建者 Heshani T

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Sep 12, 2020

excellent teaching

创建者 JAYA J

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Aug 13, 2020

AWESOME EXPERIENCE

创建者 Sahu k h p

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Jul 22, 2020

Very useful course

创建者 Visagan N

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Jun 12, 2020

very good insights

创建者 Анастасия Т

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Dec 24, 2018

I totally like it!

创建者 Chongtao P

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May 13, 2017

good course indead

创建者 Asjed K J

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Nov 26, 2021

very nice course

创建者 Siddharth G

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Oct 9, 2020

Excellent Course.

创建者 Vignesh M

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Sep 28, 2020

Excellent Course!

创建者 Prajon R J

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Sep 3, 2020

very informative.