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学生对 IE Business School 提供的 Market Research and Consumer Behavior 的评价和反馈

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课程概述

Your marketing quest begins here! The first course in this specialization lays the neccessary groundwork for an overall successful marketing strategy. It is separated into two sections: Market Research and Consumer Behavior. Gain the tools and techniques to translate a decision problem into a research question in the Market Research module. Learn how to design a research plan, analyze the data gathered and accurately interpret and communicate survey reports, translating the results into practical recommendations. You will then focus in on the consumer decision-making process, highlighting the key moments from identifying a need to buying and consuming a product. Adopt a true “consumer focus” in your managerial decisions by analyzing how consumers make decisions, what happens (in their hearts and minds) at different stages of the decision making process, and the variables that influence those decisions. This course will equip you with the knowledge required to understand the state of your product before approaching the market strategy. There’s no better place to build the foundations of your marketing journey!...

热门审阅

S

Apr 9, 2020

Thank-you for the course. Amazing professor and his teaching style. Gained a lot of clarity and insight towards how to conduct research, choose a sample, frame hypothesis and avoid making errors.

DV

Oct 18, 2018

This is a very complete course, with a lot of interesting concepts. People without formal studies on marketing who want to have overall, strong and relevant understanding should start right here!

筛选依据：

526 - Market Research and Consumer Behavior 的 550 个评论（共 1,047 个）

创建者 SOKTI S M

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Jul 25, 2025

Very good

创建者 Sehiry m

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Feb 26, 2025

excellent

创建者 vishal T

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Oct 10, 2024

very good

创建者 Hossam F

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Nov 2, 2022

excellent

创建者 Alexandre B

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Mar 11, 2022

excellent

创建者 Tanmay k

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Dec 28, 2021

Good One

创建者 VU T T

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Aug 24, 2021

very good

创建者 Pritam B

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Apr 29, 2021

Excellent

创建者 Ryan D

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Feb 13, 2021

Thank you

创建者 Shouq S A

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Sep 30, 2020

thank you

创建者 Khyati D

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Sep 23, 2020

excellent

创建者 NAFEW S J

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Sep 16, 2020

Very good

创建者 PANCHAMI

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Sep 13, 2020

excellent

创建者 Selly

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Aug 24, 2020

thankyou!

创建者 Deleted A

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Jul 17, 2020

Satisfied

创建者 Laveena D

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Jul 11, 2020

Excellent

创建者 ABHISHEK K

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May 26, 2020

Very Nice

创建者 HEMA M

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May 8, 2020

excellent

创建者 ramya m

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May 2, 2020

EXCELLENT

创建者 KOMMIREDDI S

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Apr 26, 2020

excellent

创建者 Md M H

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Aug 24, 2018

excellent

创建者 omesha V T

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Jul 4, 2020

good one

创建者 Megh K

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Apr 24, 2020

nice one

创建者 ghassen b

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Nov 19, 2018

adorable

创建者 Nilisha

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Aug 28, 2024

Helpful